- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing manager in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Track progress with Marketing Managers and/or Marketing Specialists
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
Bachelor’s degree (or equivalent) in marketing, advertising, or communications Experience in marketing coordination or similar roleKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillProven work experience as a Marketing Coordinator, Marketing Officer or similar role Knowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaignsSolid computer skills, including MS Office, web analytics and Google AdWords