Role Overview

We are seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize multi-channel paid acquisition campaigns across our brand portfolio in the Dubai market. You will take full ownership of end-to-end media buying, conversion rate optimization, funnel scaling, monthly reporting, and competitive analysis across major digital ad platforms.

Key Responsibilities

• Design, launch, and manage high-ROI campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), LinkedIn Ads, and TikTok Ads tailored to the UAE demographic.

• Continuously test and scale custom audience targeting, Meta retargeting funnels, direct-response ad formats, and lead-generation flows.

• Compile and deliver comprehensive monthly performance reports, breaking down key metrics (CPL, CPA, ROAS, CTR, CAC), spend efficiency, and channel-by-channel ROI to drive strategic adjustments.

• Conduct regular competitor analysis to monitor local industry ad creative trends, promotional hooks, bidding strategies, and landing page funnels across key market players.

• Write high-converting ad copy and collaborate with design teams to generate high-performing visual and video assets.

• Track and analyze performance using platform analytics, attribution dashboards, and custom event configuration.

• Optimize post-click experiences by refining landing pages, lead forms, and chat automation pathways to improve conversion rates.

• Allocate and monitor monthly ad budgets dynamically across platforms based on real-time campaign performance.

• Conduct structured A/B testing on ad creatives, hooks, landing pages, and audience segments to lower acquisition costs.

Desired Candidate Profile

Requirements & Qualifications

• 3+ years of proven hands-on experience managing paid ad accounts across Meta, Google, LinkedIn, and TikTok within the UAE/GCC region.

• Demonstrated track record of scaling paid campaigns while maintaining target ROI/CPA goals.

• Strong mastery of Meta Ads Manager, Google Ads Editor, LinkedIn Campaign Manager, TikTok Ads Manager, and Google Analytics (GA4).

• Deep understanding of audience segmentation, pixel setup, conversion tracking, and attribution modeling.

• Proven ability to synthesize complex campaign analytics into clear, actionable monthly reporting decks.

• Strategic mindset for reverse-engineering competitor ad strategies, visual trends, and positioning.

• Proficiency in writing direct-response, high-converting ad copy tailored to specific regional platform demographics.

Bonus Points

• Experience managing paid campaigns in real estate, property management, or commercial services sectors.

• Familiarity with automated WhatsApp or CRM lead-nurturing funnels.