General Overview:
We are hiring for our client, a leading insurance organisation in the UAE, an innovative and commercially minded Creative Lead / Director to shape and elevate the brand’s creative direction across key customer touchpoints. The ideal candidate will challenge category conventions and turn complex insurance propositions into simple, distinctive and memorable creative experiences.
Working closely with the Head of Marketing & Communications, the role will lead creative thinking across campaigns, social media, digital experiences, customer communications, events and partnerships. This is not a production-focused role but an opportunity for a creative leader who can think, conceptualise and direct, bringing together internal teams, agencies, creators and emerging technologies to deliver exceptional work.
Key Responsibilities:
Shape and lead the creative vision and brand expression across key customer and business touchpoints. Develop original, distinctive creative concepts that strengthen brand relevance, recognition and impact. Challenge category conventions and identify opportunities to make the brand more memorable and differentiated. Translate complex insurance propositions into clear, engaging and compelling creative ideas. Lead integrated creative campaigns across digital, social media, customer communications, events, partnerships and other channels. Provide creative direction across brand experiences, digital platforms, products, branches and customer-facing initiatives. Identify opportunities for the brand to participate meaningfully in culture, conversations and emerging trends. Direct and collaborate with agencies, creators, production partners and specialist resources to bring concepts to life. Leverage AI, emerging creative tools and new technologies to enhance ideation, experimentation and execution. Present and champion creative concepts with senior stakeholders, securing alignment and buy-in. Balance creative ambition with customer needs, commercial objectives and business outcomes. Establish strong creative standards and ensure consistency across brand touchpoints. Collaborate closely with Marketing, Communications and cross-functional teams to deliver impactful brand initiatives. Contribute to the broader marketing strategy and take on wider leadership responsibilities as the function evolves.
Key Requirements:
7–12 years of relevant experience in creative, brand, advertising, integrated marketing or a closely related field. Strong portfolio demonstrating original thinking, creative excellence and measurable brand impact. Proven track record of developing ideas that have made brands more distinctive, relevant and visible. Experience developing and leading integrated, multi-channel campaigns. Strong understanding of brand building, creative strategy, storytelling and consumer engagement. Proven experience directing and managing creative agencies, creators and specialist partners. Strong creative judgement with the ability to turn complex briefs into simple, compelling ideas. Excellent understanding of media, culture and emerging trends, with the ability to identify opportunities to earn meaningful attention. Strong strategic and commercial thinking, with the ability to connect creativity to customer and business outcomes. Exceptional presentation, communication and stakeholder management skills. Ability to operate confidently in a fast-paced, collaborative and highly visible environment. Experience within insurance, financial services or another complex/regulatory industry is advantageous. Strong understanding of AI and emerging creative technologies is highly desirable. A relevant bachelor’s degree is preferred; however, exceptional experience and portfolio quality may outweigh formal qualifications.