About the Position: Wynn Al Marjan Island is currently seeking a Promotion Specialist to join the Wynn Rewards team. The primary duties and responsibilities of this role are:
- Loyalty Program Management: Administer and optimize loyalty programs (e.g., Players Club, tier benefits). Monitor program performance and recommend enhancements. Ensure accurate tracking of player activity and rewards distribution.
- Campaign Development & Execution: Create and deploy targeted marketing campaigns via email, SMS, and app notifications. Collaborate with creative, legal, and operations teams to define campaign objectives and deliverables. Conduct QA checks to ensure campaign accuracy and compliance.
- Customer Insights & Data Analysis: Analyze customer behavior, segmentation, and feedback to refine loyalty strategies. Use CRM tools to track engagement metrics and identify trends. Prepare reports on campaign performance and ROI.
- Cross-Functional Collaboration: Work with departments such as Player Development, Guest Services, and IT to align loyalty initiatives. Support promotional events and VIP experiences tied to loyalty programs. Coordinate with vendors and tech partners for system updates and integrations.
- Customer Experience & Support: Serve as a point of contact for loyalty-related inquiries and escalations. Conduct surveys and focus groups to gather qualitative feedback. Recommend improvements to the customer journey and personalization efforts.
Desired Candidate Profile
- Bachelor s degree in marketing, business, or related field
- 1 3 years of experience in loyalty marketing, preferably in gaming or hospitality
- Strong analytical skills and proficiency in Excel, CRM platforms, and campaign tools
- Experience with email service providers (e.g., Braze, Movable Ink) is a plus
- Understanding HTML/CSS is beneficial.
- Data-driven mindset with attention to detail.
- Excellent communication and project management abilities
- Ability to work flexible hours, including weekends and holidays
- Familiarity with gaming operations and guest segmentation
- Must pass gaming licensing background check