数字能源营销经理(品牌方向-中东)Digital power marketing manager (Brand direction-Middle East )

Huawei - الإمارات - Dubai

职责描述:

负责华为数字能源领域Marketing营销项目管理(含智能光伏,数据中心能源,站点能源等),策略策划、资源整合及Campaign落地。包括但不限于:聚焦商业目标,主导制定华为在区域数字能源市场的品牌/产品营销策略、营销战术,整合内外部资源,形成整合营销Campaign。

  1. 华为数字能源产品定位和卖点梳理、包装,产品上市营销的项目管理。
  2. 根据区域市场特点,制定完整品牌规划并实施落地,通过大型展会、高层峰会、数字营销等多种通道,清晰传递华为智能光伏产品和解决方案价值,提升区域市场对华为智能光伏产品和解决方案的认可,促进一线项目成功。
  3. 建设和维系华为在区域的能源生态圈,与行业协会、合作伙伴等第三方保持联系与互动,建立和维护与当地媒体关系,通过开展媒体沟通、媒体合作谈判、公关稿件撰写投放等,支持产品持续曝光,树立和传播华为智能光伏产品与解决方案的良好品牌形象。

业务技能要求:

  1. 市场洞察:对区域能源行业有一定理解,具备产业洞察、商业洞察和竞争洞察能力,通过市场调研、第三方合作等方式整理分析相关素材,识别产业趋势、客户痛点、竞争对手动向等,指导营销方向。
  2. 营销管理:精通营销知识,具备营销策略制定、价值主张开发、营销内容规划、沟通渠道规划等营销管理能力。
  3. 资料开发:具备营销装备资料开发写作能力,文笔通顺,主旨明确。
  4. 沟通交流:拥有较强的表达能力,具备与客户/媒体/分析师交流沟通的能力。

专业知识要求:

  1. 大学本科及以上学历,5年及以上市场营销工作经验,具有能源行业市场工作经验者为佳。
  2. 有意愿和热情投入华为数字能源事业,敢于挑战自我、富有毅力,成就导向和抗压能力较强,适应频繁出差或常驻海外。
  3. 英语可作为工作语言。

Responsibilities:

Be responsible for the management of marketing projects in the Huawei digital power field(including solar, data center facility, site power and so on), plan strategies, integrate resources, and implement campaigns. They are included but not limited for focusing on business objectives, leading the development of Huawei's brand/product marketing strategies and marketing tactics in the regional digital power market, integrating internal and external resources, and forming an integrated marketing campaign.

  1.  Sort and refine the Huawei digital power product positioning and selling points. Manage the product GTM. 
  2.  Develop and implement a complete brand plan based on the regional market characteristics. clearly disseminate the value of Huawei smart PV products and solutions by various channels, such as large exhibitions, high-level summits, and digital marketing. Improve the recognition of Huawei smart PV products and solutions in regional markets, and promote the success of frontline projects. 
  3.  Build and maintain Huawei's regional PV ecosystem. Keep contacting and interacting with third parties such as industry associations and partners. Especially establish and maintain relationships with local media, and support continuous exposure of products through media communication, media cooperation negotiation, and PR writing and publishing. Establish and disseminate a good brand image of Huawei smart PV products and solutions. 

Business skill requirements:

  1.  Market insight: Have good understanding of the regional PV industry. Have industry insight, business insight, and competitive insight capabilities. Identify industry trends, customer pain points and competitors' trends, by materials analysis from market research and third-party cooperation, which provide the guide to the marketing. 
  2.  Marketing management: Be proficient in marketing knowledge. Be capable of marketing strategy development, value proposition development, marketing content planning, and communication channel planning. 
  3.  Documentation development: Have the capability of developing and writing marketing materials. 
  4.  Communication: Have good expression capabilities , and especially can communicate with customers/media/analysts. 

Professional knowledge requirements: 

  1.  Bachelor degree or above, with 5 years or above marketing experience. Rich experience in the energy industry market are preferred.
  2.  Be willing and enthusiastic to join Huawei digital power industry, challenge yourself, have a strong sense of achievement and anti-pressure ability, and be adaptable to frequent business trips or working abroad. 
  3.  Fluent in English and more language skills preferred.
تاريخ النشر: ١٤ مارس ٢٠٢١
الناشر: LinkedIn
تاريخ النشر: ١٤ مارس ٢٠٢١
الناشر: LinkedIn