Product Marketing Specialist / Manager

BitDelta is a global trading platform servicing 120+ countries with a mission to revolutionize the

financial landscape by empowering young individuals and ambitious investors to ignite

trading journey.

The platform offers a range of innovative features, like Spot Trading, MT5 Trading, Derivatives

Trading, Card Crypto Purchases, OTC Leverage, Token Launchpad Services and more. Along with

these features, BitDelta users can diversify their portfolios into a variety of assets like crypto,

commodities, indices, stocks, and forex, all while using a highly secure asset custodian.

We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend, always with an eye for ROI Convert prospects into paying customers through consistent communications.

Responsibilities:

• Develop a comprehensive Product Strategy, shaping the market presence of the wealth management app.
• Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
• Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
• Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
• Becoming familiar with company products.
• Identifying key features in products that will appeal to customers.
• Working with the marketing department to develop marketing campaigns for each product.
• Researching trending keywords and marketing innovations.
• Planning product launches.
• Studying analytics relating to product campaigns.

Skills

Requirements:

• 3 to 6 years of experience as Product Marketing Manager, Brand Manager or similar role in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
• Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
• Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field
• Post this Product-Marketing-Manager

Key areas for this role:

·       Storytelling

·       Asset development

·       Project management

·       Understanding customers' needs and behaviors.

Why BitDelta?

At BitDelta, each member of our team is an integral part of our growth and success, we promote an environment where all employees can leverage the wealth of our collective knowledge, passion and creativity. This is your opportunity to join a passionate team, who are leading the industry through innovation, growth and value. Alongside amazing colleagues and engaging work, we want to help you get the best out of your career.

We offer continuous learning and development to take your skills to the next level!

It’s not just about being the best you can at work, but we also offer a variety of benefits:

●           Competitive salary

●           Paid holiday

●           Flexible and Hybrid working

●           Health and well-being initiatives

●           Flight ticket – Yearly