Synopsis
The Digital Marketing Manager will be the architect of our presence, crafting and executing data-driven strategies to amplify brand awareness, drive leads, and fuel conversions. You'll wear multiple hats, spearheading SEO, SEM, social media, email marketing, and content creation efforts. Prepare to analyze results, optimize campaigns, and stay ahead of industry trends, all while inspiring a collaborative team to achieve ambitious digital goals. If you're a passionate strategist with a keen eye for analytics and a creative spark, we invite you to join our digital revolution!
As the Etihad Digital Marketing Manager you will create a web analytics infrastructure that will help us maximize commercial value from our digital channels, turning complex data into actionable insights for marketers. The role will focus on developing a single web analytics data collection and reporting Platform that meets business requirements in order to optimize investment, audience, and content mix ultimately driving ROI.
We are looking for an enthusiastic and highly motivated individual who thrives in a fast-paced environment, working autonomously using his initiative. The ideal candidate is an experienced Digital Marketing professional, who can engage cross-functional teams in performance insights, identify opportunities for improved content or campaigns, proactively identify risks in traffic/conversion trends and lead projects.
You are responsible for delivering enhanced analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help Etihad better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales.
Accountabilities
- Strategy Development: Develop and implement comprehensive digital marketing strategies tailored to meet business objectives, ensuring alignment with business goals.
- Paid Advertising: Plan, execute, and optimize paid advertising campaigns on a variety of digital platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and Google Ads, with a strong focus on achieving maximum ROI.
- Campaign Management: Manage all aspects of digital campaigns, including budget allocation, ad creative development, targeting, and bid management.
- Performance Analysis: Analyze campaign performance data and generate reports to measure the effectiveness of marketing efforts. Provide insights and recommendations to optimize campaigns and improve ROI.
- Ad Tech Expertise: Stay up-to-date with the latest digital advertising trends, tools, and technologies. Utilize ad tech solutions effectively to enhance campaign performance.
- Communication: Maintain regular communication with internal stakeholders, providing updates on campaign progress, performance metrics, and recommendations for improvements.
- Team Collaboration: Collaborate with cross-functional teams, including designers, content creators, and analysts, to ensure seamless execution of campaigns.
- Budget Management: Manage campaign budgets effectively, ensuring that expenditures align with client objectives and deliver maximum value.
Education & Experience
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in digital marketing, with a focus on campaign management and optimization.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency in using digital advertising platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, etc.
- Proficiency with Adobe Analytics , Adobe Experience Platform and other ad tech solutions and tools.
- Agency experience is preferred.
- Holistic thinker – establish and drive end-to-end strategies and initiatives encompassing multiple functions.
- Excellent project management skills, including the ability to lead several projects and programs simultaneously