Overview of the role:

The Assistant Marketing Manager role is instrumental in executing the Marketing Strategy of the mall. The Assistant Marketing Manager will be responsible for execution of the entire marketing mix across Digital, PR, Brand, Events, Retailer Support and revenue driven activations. Within this role you will be an excellent communicator, being able to speak, read and write in Arabic. Your ability to forge relationships with Agency Partners, Strategy Partners (both Government and Private), Retailers and the wider Asset Team departments will be your strength. You will host the ability to work across multiple projects at a given time and meet demands of the retail environment.

What you will do:

Brand Management: Website, Communications, and Campaigns

• Upload and manage digital content for the website.
• Foster marketing relationships with tenants.
• Conduct annual campaigns and events, communicating regularly via newsletters.
• Project manage campaigns from concept to execution.
• Evaluate and report on campaigns promptly.

PR and Social Media

• Manage retailer-related announcements with the PR agency.
• Oversee social channels and initiatives.

Finance and Administration

• Ensure accurate billing for completed projects.
• Manage campaign budgets, identifying potential savings.
• Assist in preparing leasing forms for events.

Research and Partnerships

• Conduct monthly competitor reviews.
• Coordinate campaigns with government entities

Job Context: 

• Collaborate with and support Al Futtaim Group's retail and brands.
• Manage relationships with 3rd parties, agencies, suppliers, and government entities.
• Handle event inquiries, ensure BTL/ATL exposure, apply for government permits, and maintain compliance in event reports and administrative tasks

Skills

Required Skills to be successful:

• Mall Marketing or retailer marketing experience (preferred)
• Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and suppliers

Behavioural Competencies:

• Team Player ‘Work as one team’
• Takes ownership, shows accountability
• Task orientated, process driven, takes intiative 
• Strong communicator

What equips you for the role:

Minimum Qualifications and Knowledge:

• Degree or diploma in Marketing
• 3-4 years of marketing experience within malls, retail or agency