Job Description

• Overview of the Job:
   

Do you enjoy answering tough business questions using insights and analytical skills? Do you have a passion in the media and digital marketing space? If this sounds like fun, we would love to hire someone with your skills.
 

The Media Science Manager will lead how to win in media platforms, sustain and build digital marketing capabilities and lead innovation in the media and digital marketing space to grow our brands awareness and sales for the region of Asia Pacific Middle East and Africa.

The individual’s will work scope will include a perfect mix of data analytics and insights working closely with Market Media Operations and Marketing teams to drive incremental media reach, effectiveness and bringing down media costs through efficiency ideas. This will include:

• Stepping up our digital campaigns across media platforms such as Youtube, Tiktok, Instagram, OTT etc.. including KOL/influencer-led content
• Build algorithms where necessary 
• Propose innovative ideas .
• Propose Digital Creative/Content guidelines hinged on strong consumer understanding of their Media behavior and needs and preferences related to P&G’s product categories.
• Proposing and leading experiments

Once the individual grows as our trusted internal expert on Digital Media, the individual will also lead the upskilling our organizations’ capability on their areas of expertise.

The individual will continue to build their own expertise through connecting externally in the industry to bring new ideas in and through the company’s internal network.

This role will be based in Dubai

• Your Team:

You will report to the Analytics & Insights Director for Media Science. You will work extensively with colleagues from Marketing, Communications, and Media Operations across more than10 P&G offices in Asia Pacific, Middle East, and Africa.

• How success looks like:
  • Improve brand sales and awareness through media reach, effectiveness and cost improvement.
  • Upskill the organization on core Digital Media capabilities

• Responsibilities of the Role:
  • Propose strategic interventions on the media space
  • Identify and build solutions and/or algorithms to step up the performance of media campaigns leveraging data analysis, performance of existing campaigns and leading experiments
  • Deliver strong data-based and insight-based recommendations on how to win with our P&G target consumers through winning digital media content by platform (eg. Social Media and YouTube Content and Media Plans)
  • Be a trusted internal Digital Media expert consultant for Brand Managers and Media Operations Teams
  • Define and map out an innovative plan to stay ahead in this space
  • Bring Media Led-amplification opportunities for Brands, derive learning, share and re-apply across categories and across the region.

Job Qualifications

• Bachelor or Masters’ Degree.
• Deep understanding of the media landscape
• Have worked in Media, Agency or FMCG client side, especially International Company
• Experience in working on Social Media & YouTube Advertising campaigns. Experience working with KOLs/Influencers is an advantage.
• Experience in Consumer Insights/Market Research is a plus.
• Strong analytical ability to develop data-driven and insight-based media strategies.
• Able to handle and analyze complex and large amounts of data leveraging excellent MS Excel skills and/or Python and various modeling approaches
• Curiosity and passion to learn and explore new media/advertising formats (i.e.. Social Commerce) and new tools to analyze data (eg. Gen AI)
• High collaboration skills with internal multi-functional teams and external partners and work across geographies and cultures
• Strong leadership skills
• Ability to lead change and drive innovation
• Comfortable in operating in a complex, fast paced and agile structure with an ability to handle multiple priorities
• English fluency required, Arabic is a plus

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