Job Description:

• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
• Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
• Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
• Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
• Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
• Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
• Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets
• Manage the relationships with external digital marketing agencies
• Adapt and optimize creatives and conversion points
• Analyze and report on results using Google Analytics and other internal platforms

Qualifications, Skills and Prior Work Experience:

• Proficient English and Arabic
• Strong team player; the ability to work independently while also successfully collaborating with peers
• Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance

marketing and a proven ability to lead performance marketing efforts across channels

• Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter etc. Deep understanding

of working with digital/media platforms and leveraging the relevant tools to drive growth.

• Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer
• behavior/performance across channels and devices
• Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
• Passion for consumer marketing, with experience in turning data into actionable insights
• Enjoys high pace, demanding, performance driven environment
• Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL