Social Media Specialist – Job Description We are looking for a creative and strategic Social Media Specialist to join our team and manage our social media presence and the online community. The ideal candidate will be responsible for co-creating engaging content, growing our online communities, and driving brand awareness across all social media platforms. While a strong foundation in the real estate industry is preferred for this role, it is not mandatory. Platform Management & Organic Content Creation· Manage day-to-day operations of the company’s social media accounts, including but not limited to Instagram, Linked In, Facebook Twitter, You Tube, and Tik Tok.· Co-plan, create, and publish engaging organic social media posts to drive organic growth and increase brand visibility.· Develop content calendars and ensure a consistent posting schedule tailored to each platform.· Actively monitor and respond to comments, messages, and mentions to boost a positive and interactive community foundation.· Engage with followers by initiating conversations, answering queries, and addressing feedback promptly and professionally.· Identify opportunities to join trending discussions and leverage user-generated content to build a loyal community.· Track audience sentiment and provide insights to enhance content and engagement strategies.· Stay up-to-date with platform trends, algorithms, and best practices to optimize content performance. Creator Reels & Video Content · Create, film, and edit engaging reel content showcasing properties, projects, events, and company culture across social media platforms.· Collaborate with agents, marketing teams, and other stakeholders in the company to develop creative and trend-driven video concepts.· Stay updated on social media trends, audio, and content formats to maximize reach, engagement, and brand visibility.· Coordinate content schedules and ensure timely production and publication of reels aligned with marketing campaigns and business objectives.· Select the most effective video concepts, shots, and storytelling approaches to enhance audience engagement and generate leads.· Monitor reel performance and provide recommendations to optimize future content strategies. Qualifications:· Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.· Minimum of 3 years of experience in social media management under Real Estate Industry. · Proven ability to create and execute successful social media strategies.· Strong knowledge of social media platforms, tools, social media listening tool, and data analytics· Excellent writing, editing, and creative skills.· Experience with graphic design and video editing tools for reels is a plus· Excellent knowledge of Linked In, content creation and growing connections.