Job description

Job Role:

The Sales Executive is responsible for driving parts sales by managing walk-in customer enquiries, providing professional parts consultation, promoting genuine parts, achieving sales and GP targets, and ensuring excellent customer service. The role involves coordinating with internal teams to ensure timely availability and delivery of parts while maintaining accurate customer records and supporting branch sales growth.

Key Responsibilities:

• To ensure that the budgeted sales and GP targets are achieved for the branch on a regular basis & further growth is explored in the assigned territory
• Attending requirements of all walk in customers at the cash counter and executing the parts requests for workshop counter.
• Preparing & following up estimates for all potential customers. 
• Monitoring & improving the estimate conversion ratio on a monthly basis.     
• Convincing the customer to purchase genuine parts.
• Liaising with parts counter staff and warehouse staff for timely Invoicing and delivery of the material to the customers 
• To record the loss sale in the system by selecting appropriate category and maintain the accuracy. Provide feedback to procurement cell as per requirement to take further action.
• To ensure each & every enquiry to be converted to a Sale with the help of Branch In charge/ Manager on case to case basis.
• To ensure discipline in terms of Discount offered to the customers.
• Explore the option of selling nonmoving stock at special price with walk in / credit customers by identifying the need. 
• Ensuring the back order parts to be order from HO and supplied to the customer to generate the sale and achieve customer satisfaction. Keeping a track of B/O, VOR parts to trigger timely action.
• Informing & updating the customers on current promotional programs.
• Ensuring all the sales are carried out in accordance with the cash and credit norms prescribed by the company.
• Ensuring all the sales related documents are filed and stored according to the documents policy prescribed by the company.
• Regular rotation of parts at the counter display.
• Informing & updating the customers on current promotional programs.
• Maintaining the parts warehouse neat and tidy with the support of parts picker. 
• Ensuring receipt and binning of the receivables and dispatches to branches with the support of parts picker. 
• To prepare, analyze and forward the daily sales report, customer a/c addition report, and monthly action plan to the Branch manager/ In charge & NMP.
• Any relevant ad-hoc duties and/or relevant special projects may be assigned by the Management.
   

Education & Experience:

• Diploma or Bachelor’s degree in Automotive, Business Administration, or a related field preferred.
• Minimum 3-4 years of experience in automotive parts counter sales, spare parts retail, or after-sales operations.
• Strong knowledge of automotive spare parts, vehicle components, and parts identification.

• Experience working with automotive dealerships, distributors, or workshops is an advantage.

  
  
• Ability to prepare quotations, process sales orders, and manage customer enquiries.
• Proficiency in MS Office applications, especially Excel and reporting tools.

• Knowledge of sales tracking, customer database management, and loss sales reporting.

  
  
• Strong customer service and relationship management skills.
• Excellent communication and negotiation abilities.
• Sales-oriented mindset with the ability to achieve targets.
• Ability to identify upselling and cross-selling opportunities.
• Good problem-solving and decision-making skills.
• Attention to detail and accuracy in handling parts information and transactions.
• Ability to work under pressure in a fast-paced automotive environment.
• Strong teamwork and coordination skills with warehouse, procurement, and workshop teams.