JOB PURPOSE

The role holder is responsible for developing a comprehensive marketing communications strategy for Smart Dubai ensuring its alignment to the overall strategy of the Government of Dubai that will enhance the organization’s image and position among the general public and facilitate internal and external communications.

KEY RESPONSIBILITIES / ACCOUNTABILITIES

1. Daily Operations

   • Conduct daily operations ensuring that work processes are optimally delivered

• Provide management information and insights on all dimensions of work area performance to facilitate discussion and decision making, both on a periodic basis and for ad-hoc management requests

  
  

  2. Job Specific Accountability

• Participate in the development of the overall marketing strategy and annual plan of marketing activities for all Smart Dubai entities based on the functional KPIs

• Identify both internal stakeholders (from Smart Dubai) and external partners who will play a key role in implementing the marketing strategy

• Conduct review sessions to determine requirements and support the allocation and distribution of annual budget among the sub-functions/ partners

• Assist in the development of business case for any strategic partnerships that the Smart Dubai entities may consider – this could include global partnerships that would promote the Smart Dubai brand on an international platform

• Conduct market research to identify any new initiatives launched globally and potential growth opportunities that can be leveraged by the Smart Dubai entities

• Develop repository for marketing and communication reports and information that can be readily extracted and shared with stakeholders

• Manage and facilitate the coordination all Smart Dubai marketing initiatives isn’t this the ops manager

• Support the Director – Marketing and Communication with managing relationships with government entities and driving stakeholder buy- in on the initiatives.

• Track all on-going Smart Dubai marketing activities in conjunction with Section Manager - Branding and Marketing Strategy to adjust the marketing plan if required

• Review and approve marketing calendar under the direction of the Director - Marketing and Communications ensuring consistency to overall plan

• Support the Director – Marketing and Communication with managing relationships with key strategic partners and engaging with them through specific initiatives that will enhance the Smart Dubai’s visibility on global stage

• Regularly report effectiveness of initiatives, performance, achievements and collect feedback from the leadership of all Smart Dubai entities

• Monitor the implementation of marketing campaigns or initiatives and ensure its timely execution and monitoring by the designated department

• Develop data driven tactical insights to measure adoption of strategic initiatives and stakeholder response and engagement in collaboration with the Digital Marketing team

• Drive improvements based on insights and recommend new ideas and best practices in line with Smart Dubai’s innovation and strategic roadmap

• Ensure monthly strategies are shared with the Marketing Operations Manager 2 months before the month they start.

• Develop and ensure Tone of Voice document is delivered and up to date and shared with Department Director to be shared with all Stakeholders.

• Develop Key messages for the Smart Dubai Brand along with the products, and ensure feedback is incorporated from business owners.

  
  

  3.Self-Management

  • Define performance goals at the start of the year in discussion with the reporting manager and ensure that the goals are monitored and achieved during the course of the year

• Take ownership of his/her own learning agenda by identifying development needs and address these gaps with an individual development plan, detailing the appropriate actions to be taken, in consultation with the reporting manager

• Strive to achieve the highest levels of proficiency on all the competencies and skills required to perform the role

• Keep abreast of relevant professional/industry developments, new techniques and current topics through continued education and professional networks

  
  

  1. Policies, Processes & Procedures • Follow all relevant Department policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner

• Contribute to the optimization of policies, processes and procedures emphasizing digitization and paperless strategies

• Comply with all relevant information security practices and standards to ensure data integrity and confidentiality

Desired Candidate Profile

• Bachelor’s degree in marketing, public relations or equivalent

• Relevant certification in branding / marketing strategy development or equivalent preferred

• 7 years of relevant experience in branding

• Previous experience in a position of progressively increasing branding ideation responsibilities

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities

• Fluent written and spoken English essential, Arabic preferred

• Interprets or explains data or information to deliver messages to audiences not knowledgeable about the subject matter