• Develop and execute the brand's social media strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms

• Plan, create, and manage a content calendar aligned with collection launches, festive seasons, and promotional campaigns

• Coordinate and direct photo/video shoots (in-house or with influencers/models) to produce high-quality content

• Write compelling captions and copy that reflect the brand's premium, elegant tone

• Manage day-to-day community engagement, responding to comments, DMs, and mentions

• Track, analyze, and report on social media performance metrics (engagement, reach, follower growth, conversions)

• Stay current on fashion, ethnic wear, and social media trends to keep content fresh and competitive

• Collaborate with influencers, stylists, and content creators for brand partnerships and collaborations

• Work closely with the design, marketing, and e-commerce teams to align social content with broader business goals

• Manage paid social media campaigns in coordination with the marketing team (or independently, if applicable)

• Monitor competitor activity and industry trends to identify new opportunities

Desired Candidate Profile

• 3 – 6 years of proven experience in social media management, preferably in fashion, apparel, or a lifestyle brand

• Strong portfolio showcasing content creation, campaign planning, and community growth

• Proficiency in tools such as Canva, Adobe Creative Suite (Photoshop/Premiere/Lightroom), and scheduling platforms (Meta Business Suite, Later, Hootsuite, etc.)

• Excellent written and verbal communication skills in English and Hindi

• Strong visual sense and understanding of premium/ethnic fashion aesthetics

• Basic knowledge of paid social advertising (Meta Ads, TikTok Ads) is an advantage

• Ability to work independently, manage multiple projects, and meet deadlines

• Must be based in or willing to relocate to Dubai; onsite availability required