• We are looking for a hands-on Product Owner to build, integrate and scale Al-Futtaim Automotive’s Customer Engagement Platform—a connected layer that unifies customer data, journey orchestration and engagement across web, mobile, messaging, campaigns, service and AI-enabled interactions.

  This is product-and-build work, not programme or vendor management. The role requires someone who can personally design, integrate and iterate solutions across multiple enterprise systems, turning a fragmented set of tools into one coherent, AI-enabled platform.

  You will own the platform end-to-end—from architecture through build, launch, adoption and continuous optimization, creating a unified, predictive and personalized engagement layer that drives measurable business outcomes.

  What you will do

  • Personally prototype, build and iterate across the platform stack—data, orchestration, engagement and AI capabilities, treating each iteration as a hypothesis tested against live customer behavior

  • Design and integrate systems across:

  1. Customer Data Platforms (CDP)

  2. SAP C4C (CRM)

  3. Genesys (contact center / engagement)

  4. Kore ai (conversational AI)

  5. Microsoft Azure & Power Platform (cloud and orchestration)

  • Own how the platform fits together—data models, APIs, integrations and orchestration layers—ensuring systems operate as one unified ecosystem

  • Define and build the customer and vehicle digital state model, enabling real-time personalization and lifecycle engagement

  • Design and optimize end-to-end customer journeys across web, mobile, messaging (eg WhatsApp), campaigns, service and AI-enabled channels

  • Embed AI across the platform beyond chat, including:

  1. Next-best-action decisioning

  2. Automation workflows

  3. Content generation

  4. Conversational AI and internal copilots

  • Continuously improving journeys using live interaction and behavioral data, driving measurable improvements in engagement, conversion and customer experience

  • Drive end-to-end delivery and launch in collaboration with CX, Digital, Technology, Data, Operations and brand teams

  • Define and manage key platform metrics—adoption, engagement, conversion, retention and cost-to-serve

  
  

Desired Candidate Profile

• Required skills to be successful

  • Proven hands-on experience building and shipping customer-facing platforms or platform-level capabilities integrating data, engagement and AI

  • Strong experience working with and integrating:

  1. Customer Data Platforms (CDP)

  2. CRM systems (SAP C4C or equivalent)

  3. Engagement platforms (Genesys , Kore ai or similar)

  4. Cloud and orchestration tools (Azure, Power Platform)

  • Strong technical fluency in:

  1. APIs and system integrations

  2. Customer data modelling and identity resolution

  3. Platform architecture and orchestration workflows

  • Experience designing cross-channel customer journeys with personalization and trigger-based engagement

  • Practical understanding of LLMs, AI/ML and agent-based architectures applied to customer platforms

  • Strong product thinking—hypothesis-driven development, rapid iteration and metrics-led decision-making

  • Strong analytical capability with experience improving engagement, conversion and lifecycle performance

  • Excellent stakeholder management across business technology and operations teams

  • Builder mindset with strong pace of execution and ability to work in ambiguous, transformation environments

  About the team

  You will be part of Al-Futtaim Automotive’s Digital Ecosystem / Digital Transformation & AI Enablement function.

  This team is responsible for building a connected, AI-enabled engagement platform that unifies customer data, orchestration and interactions, delivering seamless, intelligent and personalized experiences across all customer touchpoints.

  What equips you for the role

  • Degree in Product Management, Computer Science, Engineering, Data/Analytics, Business or a related discipline

  • 8–12+ years’ experience, with:

  1. 4–6+ years in product management or platform ownership, and

  2. Proven experience building and integrating platforms combining data, engagement and AI

  • Demonstrable track record of:

  1. Delivering platform capabilities from architecture → build → launch → optimization

  2. Integrating enterprise systems such as CDP, CRM, cloud, engagement tools and orchestration layers

  3. Working closely with engineering, data and platform teams to build real solutions

  • Strong preference for candidates who have:

  1. Built customer engagement / martech / growth platforms in-house

  2. Worked in product-led or platform environments (not just vendor-led implementations)

  3. Experience in industries with complex customer journeys (eg e-commerce, telco, fintech, mobility)

  4. Experience with conversational AI or AI-enabled customer engagement is a strong advantage