1. Develop and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok, and other platforms

2. Plan, create, and schedule engaging content calendars aligned with client goals

3. Collaborate with the design and content team to produce high-quality posts, reels, and campaigns

4. Monitor page performance, track KPIs, and prepare regular analytics reports

5. Manage paid social media campaigns and optimize ad spend for maximum ROI

6. Stay updated on the latest social media trends, algorithm changes, and platform features

7. Respond to comments and messages, and manage online community engagement

8. Coordinate with clients to understand brand voice, goals, and campaign requirements

9. Identify growth opportunities and suggest new content formats or platforms

Desired Candidate Profile

1. Bachelor's degree in Marketing, Communications, or a related field

2. 2 to 4 years of experience as a Social Media Manager, preferably in an agency setup

3. Strong understanding of social media platforms, trends, and analytics tools

4. Experience with content planning tools such as Meta Business Suite, Hootsuite, or similar

5. Basic knowledge of graphic design tools like Canva or Adobe Photoshop is a plus

6. Excellent written and verbal communication skills

7. Ability to manage multiple clients and projects at the same time

8. Creative mindset with strong attention to detail

9. Prior experience working with UAE based brands is an advantage