CRM Manager Role Description We are seeking a strategic and customer-focused CRM Manager to lead initiatives that strengthen customer relationships, improve engagement, and drive long-term business growth. The role involves developing and executing CRM strategies across the customer lifecycle, managing customer segmentation, designing targeted campaigns, and optimizing communication across relevant channels. You will analyze customer behavior and campaign performance, identify opportunities for retention and growth, and collaborate with marketing, sales, product, and data teams to deliver personalized customer experiences. The ideal candidate combines strong analytical thinking with creativity, commercial awareness, and a deep understanding of customer needs. Qualifications Bachelor’s degree or above in Marketing, Business, Communications, Data Analytics, or a related field. Strong understanding of CRM principles, customer lifecycle management, segmentation, retention, and engagement strategies. Strong analytical and problem-solving skills with the ability to translate customer data into actionable insights. Familiarity with CRM platforms, marketing automation tools, customer databases, and analytics solutions. Excellent communication, project management, and stakeholder coordination skills. Strong attention to detail with a customer-centric and results-oriented mindset. Ability to develop structured strategies while adapting to changing customer behavior and business priorities. Proficiency in English and strong presentation and reporting skills.