Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

At Equiti, we’re building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we’re seeking talented individuals who thrive in innovative environments, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented.

Product Marketing Manager – Multi Asset for a fully remote position working closely with our Dubai-based team

We’re looking for a Product Marketing Manager to help build Equiti into an “everything finance” super app, turning a growing suite of products into one clear story customers trust. You’ll own positioning and go-to-market, bringing a strong understanding of fintech funnels and lifecycle marketing that moves conversion and retention.

As a Product Marketing Manager, you will play a critical role in shaping how our products are positioned, launched, and adopted across markets, while ensuring marketing execution runs efficiently, on time, and to a high standard.

You will be responsible for owning product messaging and launches end-to-end, while maintaining strong oversight on delivery, timelines, workflows, and quality, ensuring marketing outputs are aligned with business priorities, regulatory requirements, and operational realities.

Responsibilities

Product strategy & customer insight

• Identifying user needs by deeply understanding customer behaviour, onboarding journeys, trading patterns, and how our products operate globally
• Translating customer and market insights into data-driven recommendations that inform product strategy and roadmap decisions
• Developing research plans to uncover behavioural insights and stay ahead of the competitive landscape

Go-to-market ownership

• Independently driving end-to-end go-to-market strategies for product launches, feature releases, and market rollouts
• Owning audience strategy, positioning, value propositions, and messaging frameworks across segments and regions
• Partnering closely with Product, Growth, Sales, and Compliance to ensure launch readiness and cross-functional alignment
• Creating high-impact product marketing assets including landing pages, briefs, sales enablement decks, FAQs, in-product messaging, and campaign narratives
• Delivering launches with a strong bias toward measurable growth, adoption, and commercial impact

Product analysis & growth

• Designing event tracking frameworks and ensuring proper instrumentation of key user action
• Partnering with Growth and Data teams to connect product events with AdTech and MarTech platforms for optimisation and attribution
• Running structured experiments across acquisition, activation, and retention funnels to test hypotheses and improve performance
• Tracking adoption metrics, funnel conversion, and lifecycle engagement to inform continuous optimization
• Building repeatable go-to-market playbooks and scalable frameworks for regional teams

Market insights & performance tracking

• Conduct market and competitive research to inform product positioning, messaging, and launch strategies.
• Track and analyze product and marketing performance metrics, including adoption, campaign effectiveness, and funnel performance.
• Compile insights and reports to support decision-making, optimization, and continuous improvement.
• Use data and feedback to refine messaging, go-to-market approaches, and execution processes.

Skills & Competencies

• Strong product and commercial mindset, with the ability to connect product capabilities to customer needs and business outcomes.
• Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messages.
• Highly organized and detail-oriented, with strong project management and multitasking abilities.
• Confident stakeholder manager, able to coordinate across product, marketing, growth, sales, compliance, and external partners.
• Calm, proactive problem solver who performs well in fast-paced, high-volume environments.
• Strong sense of ownership and accountability — ownership of outcomes, not just tasks.
• Team-oriented mindset, with a willingness to step in, adapt, and make decisions for the good of the group.

Experience Requirements

• 3–6 years of experience in Product Marketing, Growth Marketing, or a closely related role.
• Experience in fintech, digital financial services, or regulated digital products is preferred; exposure to trading, CFDs, savings, stocks & etfs, crypto or onboarding journeys is a strong advantage.
• Hands-on experience supporting or leading product launches, campaigns, or major feature releases.
• Experience working closely with cross-functional teams including product, engineering, design, marketing, growth, and sales.
• Experience managing multiple projects in parallel, with strong attention to timelines, dependencies, and quality.
• Experience working in fast-paced marketing or digital environments, preferably with delivery or operations exposure.
• Familiarity with tools such as Jira, Confluence, or similar project and workflow management platforms.
• Comfortable working with performance metrics, reports, and dashboards to track impact and progress.
• Familiarity with AdTech and MarTech ecosystems (tracking events, attribution, automation platforms)
• Ability to translate complex financial products into simple, compelling value propositions

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.