This role as the Marketing Director would be responsible for driving growth of our client's real estate assets through innovative marketing strategies and brand positioning, contributing to our client's sustainable growth and profitability.
Client Details
Our client is a major real estate developer in the UAE
Description
Assess the viability of potential real estate projects by conducting thorough market analysis, identifying target audiences, and crafting data-driven marketing strategies, thereby meeting our client's Strategic and Commercial growth plans. The selected individual is expected to:
Develop a strategic plan from brand and positioning to the implementation of comprehensive marketing and internal communication strategies, from inception to completion, for the expansion and improvement of real estate assets, aligning with our client's goals and market trendsDevelop public relations strategies and advocate for integrated campaigns based on identified brand image across a range of audiences and marketsExecute internal and external communication strategies, sales promotions, and special events to drive salesConduct comprehensive market research to analyze market trends, competitive landscape, demographics, and economic factors to determine project growth potentialUtilize market insights to develop and present detailed marketing plans, outlining positioning, pricing, and promotion strategies for potential real estate projectsEvaluate the marketing feasibility of potential projects, considering factors such as location, market demand, competitive landscape, and project scopeDirect CRM strategic marketing plan to drive increased activity through the customer engagement funnelPlan and execute B2B and B2C brand messages and marketing initiatives from conceptual stages to marketReview marketing collateral and campaigns, including feasibility study reports, presentations, and visual materialsDeliver on-brand content and messaging, through multiple mediums/channels, supporting our client's brand and marketing guidelinesLiaise with cross-functional teams to align marketing goals with overall business objectivesDevelop and evaluate marketing campaigns that resonate with target audiences and highlight project strengths, making data-driven adjustments as neededOversee marketing projects, including development brief, design monitoring in line with feasibility and financial returns, marketing, and transactions, ensuring timely completion, within budget, and meeting quality standardsIdentify and mitigate potential risks including regulations, financial risks associated with brand and marketing and implement risk management strategies to protect our client's interestsCollaborate with cross-functional teams including sales, design, and development to ensure marketing strategies are aligned with project goals and gather data/insights for feasibility assessmentsBuild and maintain strong relationships with media outlets, industry partners, and stakeholders to maximize project exposureProvide leadership to develop a cohesive work team, demonstrating our client's Core Values and creating a positive and collaborative work environmentStay abreast with industry trends, demographic shifts, and competitor activities, to leverage new market opportunities, benchmark against competitors, and make recommendations for market expansion and sustainable growth
Profile
Required Bachelor's degree (or equivalent) in Business Management, Marketing, Real Estate, or related fields with a preference for MastersProficiency in market research tools, data analysis software, and marketing platforms (CRM, SEO, etc.)Minimum 15 years of experience in real estate marketing, with a track record of successfully developing and implementing marketing strategic initiatives and programs for marquee projects in mixed-land use7+ years of experience in the Middle East region, workin
Skills
Marketing Director, Marketing Manager