We are on the lookout for a Sales Specialist with expertise in both Horeca and e-commerce sectors to promote our exquisite range of coffee products, encompassing both green beans and roasted coffee. This commission-based position is ideal for a professional brimming with coffee passion, possessing deep market insights into Horeca and e-commerce, and boasting a successful track record in B2B and B2C sales environments. Your mission will be to spearhead growth, penetrate new markets, and elevate our brand, showcasing the exceptional quality of our green and roasted coffee selections.
Essential Responsibilities:
Integrated Business Development:
- Scout and secure business opportunities in Horeca and e-commerce realms, focusing on both green beans and roasted coffee.
- Craft and deploy strategic sales plans to surpass objectives in B2B and B2C segments.
Comprehensive Client Relationship Management:
- Establish and nurture sustainable relationships with key players in the Horeca and e-commerce industries, ensuring client contentment and fidelity.
- Conduct regular consultations with clients to gauge their requirements and deliver customized coffee solutions.
Product Expertise and Education:
- Demonstrate thorough knowledge of our coffee portfolio, detailing the journey and characteristics of both green beans and roasted coffee.
- Lead engaging demonstrations and tastings to illustrate the unique qualities and advantages of our products.
Proactive Market Intelligence:
- Stay ahead of industry movements, competitor dynamics, and market trends within both Horeca and e-commerce sectors.
- Aid the marketing team with actionable insights for designing impactful, targeted marketing strategies and promotions.
Detailed Sales Analysis and Reporting:
- Generate precise sales analyses, including forecasts, activity tracking, and pipeline management.
- Expertly manage customer data and sales activities via advanced CRM systems.
Collaborative Marketing and Support:
- Collaborate with the marketing team to create persuasive promotional materials that resonate with Horeca and e-commerce markets.
- Partner with customer support to quickly address and rectify client issues, ensuring a seamless and superior customer journey.
Educational Training and Support:
- Instruct Horeca and e-commerce clients on the nuances of coffee selection, preparation, and presentation, especially highlighting the differences and benefits of green beans and roasted coffee.
- Provide ongoing support and guidance to enhance their coffee experience and business success with our products.
Skills
The desired skills include:
1. Industry Knowledge: In-depth understanding of the Horeca sector and e-commerce market, especially in the coffee industry, including trends, customer preferences, and competitive landscape.
2. Sales Expertise: Proven ability in both B2B and B2C sales, with the ability to meet and exceed sales targets, develop and execute sales strategies, and effectively close deals.
3. Product Knowledge: Extensive knowledge of coffee products, particularly green beans and roasted coffee, including their sourcing, processing, and brewing techniques.
4. Relationship Management: Strong skills in building and maintaining relationships with a wide range of clients, from Horeca professionals to online consumers, ensuring long-term business partnerships and customer loyalty.
5. Communication and Negotiation: Excellent verbal and written communication skills, with the ability to persuasively articulate product value and negotiate effectively to secure sales and foster business growth.
6. Analytical and Reporting Skills: Ability to conduct market research, analyze sales data, and produce detailed reports to guide business decisions and strategies.
7. CRM and Technology Proficiency: Familiarity with customer relationship management (CRM) tools and e-commerce platforms, capable of managing customer data and sales processes efficiently.
8. Problem-Solving: Aptitude for identifying challenges and developing innovative solutions to enhance customer satisfaction and drive sales performance.
9. Marketing Collaboration: Experience working with marketing teams to develop and implement promotional campaigns that align with sales objectives and market trends.
10. Training and Educational Skills:Ability to educate and train clients on product features, coffee brewing techniques, and industry best practices to enhance product understanding and usage.