Responsibilities:

• Develop and execute dynamic digital marketing strategies to elevate brand visibility and drive revenue growth for real estate brokerage services.
• Create, manage, and optimize digital advertising campaigns across diverse platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Conduct SEO enhancements on website content, including landing pages and blog posts, to enhance organic traffic and lead generation.
• Curate and maintain engaging content across social media platforms, fostering audience growth and interaction.
• Monitor and analyze key performance metrics across various channels, utilizing data insights to refine strategies and maximize ROI.
• Collaborate cross-functionally with sales and design teams to produce compelling marketing materials, including brochures, presentations, and email campaigns.
• Stay abreast of industry trends and emerging technologies to ensure the brokerage remains competitive in the market.
• Provide regular reports and insights on digital marketing performance to management and stakeholders.

Skills

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven track record in digital marketing roles, preferably within the real estate sector.
• Strong proficiency in digital marketing channels including PPC, SEO, social media, and email marketing.
• Demonstrated experience in managing digital advertising campaigns with a focus on budget optimization and performance tracking.
• Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
• Excellent communication skills, both written and verbal, with a keen eye for creating compelling content.
• Analytical mindset with the ability to derive actionable insights from data and make data-driven decisions.
• Creative thinking and problem-solving skills to innovate marketing strategies and solutions.
• Ability to thrive in a fast-paced environment, manage priorities effectively, and meet deadlines consistently.

Qualifications:

• Bachelor's degree or equivalent qualification.
• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
• Experience in SEO and SEM is preferred.
• Strong written, verbal, and collaboration skills.