Overview of the role:

• To support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning. 
• To lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales. 
• To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.

What you will do:   

Marketing Strategy: 

• Manage brand positioning to increase the brand power.
• Develop advertising campaigns, media plan, and contact strategy.
• Direct offline and digital media including website and social media strategy.
• Develop and pilot marketing efficiency monitoring, ROI, PDCA.
• Manage and administrate all brand marketing expenses.

Leads Marketing performance efficiency PDCA

• Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Skills

Required skills to be successful:

• Ability to cope with fast-paced environment.
• Exceptional project management skills.
• Excellent presentation making and delivering skills.
• Can-do attitude with relentless drive to get things done.

About the Team:

This role will be reporting directly to the General Manager of Marketing.

What equips you for the role:

• Education: A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable.
• 10 years+ experience in brand, marketing, and product - ideally within the Automotive/ Mobility industry
• Brand expert with experience in building brand equity particularly in new markets with new high value products
• Previous experience in high-growth businesses and start-ups is highly preferable 
• Experience delivering strategies with high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes
• Extensive experience of digital-first marketing strategies

Job-Specific/Technical Skills required to complete the tasks:

• Strategic and structured business, sales & marketing understanding - long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with customers, internal stakeholders, and members of the retail team.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
• Excellent analytical and agile project management skills
• Behavioural Competencies: growth mindset, empathy, optimism.