Corporate Communications Lead, CEMEA

Apple - UAE - Dubai

Employment: Full Time

Strategically plan and execute public relations initiatives supporting products, software, services and values in line with global and local priorities, insights and challenges. Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives. You’ll work collaboratively with other critical functions: Product Marketing, Marcom, Sales, Retail, Government Affairs, Legal, Services and People to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout. Use outstanding knowledge of the local media landscape to broaden and deepen our connections with consumer, lifestyle, technology, business and trade outlets, as well as emerging media. Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes. Identify new and creative ways to reach influential media, develop/localize relevant content, and share Apple's story in innovative ways. Support the broader business and leadership teams through crisis management, internal communications, and providing communications counsel to other local leaders where required. Stay on top of key coverage and ahead of the news agenda, keeping the wider local and worldwide teams up to date on what's going on in your markets. Manage and respond to day-to-day press inquiries and update media on the latest Apple news. Manage and handle distribution of PR materials and resources, provide context and recommendations on localization needs. Coordinate key press briefings, press tours, attendance at special events, compile coverage and report on results. Handle crisis and other reactive PR situations with poise, knowing when and how to respond to media inquiries; diffuse rumours, and resolve conflicting messages. Proactively identify and raise potential public issues that may impact Apple. Define and deliver product seeding programs to support launches, momentum campaigns and content reviews. Identify new opportunities and handhold media to ensure a seamless experience.

Minimum Qualifications

Extensive experience in PR. This might include roles in PR agencies or corporate PR departments
Experience working for or with a global organization in both consumer and/or corporate PR capacity, consumer technology and lifestyle markets are preferred
Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals
Experience working across multiple markets, managing multi-cultural team
Ability to travel

Key Qualifications

Preferred Qualifications

Experience in issues management and navigating complex regulatory environments.
Ability to inspire and motivate the team to do the best job of their lives and to create an inclusive and collaborative environment
Passion for consumer technology as well as having a deep understanding of the local media landscape and social media space.
Excellent oral, written, and presentation skills in English
Ability to think creatively and strategically, to continually prioritize and multi-task in a dynamic, creative, energizing environment
Highly collaborative with extraordinary social, influencing and relationship-building skills
Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage
Ability to build effective teams that apply their diverse skills and perspectives to achieve common goals

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Post date: Today

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