Tactical

• Develop and execute the Modern Trade business plan aligned with overall sales strategy.
• Set annual sales targets, trade spend budgets, and promotional calendars for key accounts.
• Lead joint business planning (JBP) discussions and trade negotiations with major retail partners.

Operational (Core)

• Manage national key accounts such as Carrefour, Lulu, Spinneys, Choithrams, Union Coop, and other modern trade partners.
• Ensure listing, activation, and visibility of all SKUs across store formats.
• Monitor sales performance, category share, and profitability by channel.
• Oversee in-store execution, planograms, and promotional compliance.

Operational (General)

• Coordinate with Supply Chain, Marketing, and Finance to ensure product availability and cost efficiency.
• Analyze market data, consumer insights, and competitor trends to identify growth opportunities.
• Provide regular reports and business reviews to management.

People Management

• Lead, coach, and motivate the Key Account and Merchandising teams to deliver on performance objectives.
• Build capability through ongoing training, performance reviews, and succession planning.
• Foster a results-oriented and collaborative team culture.

Skills

• 8-10 years of progressive experience in FMCG sales, with at least 3-5 years in a Modern Trade management role within the Food & Beverage sector in the UAE.


• Strategic and commercial planning, account management, execution excellence, people leadership, financial governance


• Bachelor's Degree in Business Administration, Marketing or a related field (MBA preferred).


• Requires strong communication skills in English and Arabic.


• Strategic and Commercial planning


• Key Account and business management 


• Execution Excellence and people leadership


• Proficiency in MS Excel , PowerPoint, and ERP systems (SAP preferred)