Knowledge & Experience

10-15 years’ experience in full lifecycle of product launch including:

Designing product features Understanding segment needs Exploring partnerships Configuring systems with internal stakeholders including IT, contracting, marketing Execute go-to-market strategy for product launch Independent and self-starter individual with right level of analytical, communication, leadership, and Stakeholder management skills to manage end-to-end card product launch or revamp projects Knowledge in Arabic language is a plus but not a mandatory requirement GCC experience would be preferable

Requirements

Card Acqusition profile focusing on the following activities:

Identify acquisition opportunities focusing on cross-sell for the short-term Work on acquisition of new-to-bank customers though digital and non-digital channels Work on launching digital campaigns through owned and paid media channels Design the ideal campaigns based on an understanding of the client capabilities and priorities Build business cases to facilitate internal buy-in and approvals Coordinate campaign execution and troubleshoot any issues that may com-up Understanding of market segments to drive acquisition Expertise in multi-channel acquisition including direct⁄cross-sell⁄digital⁄3rd party⁄branches Thorough understanding of acquisition drivers – onboarding criteria, credit initiation process, credit Policy, app score, bureau dynamics, etc. Previous experience in designing, launching incentive structures and tactical campaigns Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity etc. Understanding and experience of STP customer onboarding, process reconfiguration Strong stakeholder management including business (product⁄portfolio), credit, operations, it, hr, 3rd parties Experience in sales compliance, risk management and controls

KPIs

Number of new acquired mc cards Spend uplift from existing portfolio Timeliness of new product launch

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