Job Description

Roles & Responsibilities

We are looking for a highly experienced, hands-on Senior Performance Marketing Manager to build and scale customer-acquisition systems for two very different, high-potential businesses:

Sequoia Clinic — a premium longevity, preventative health and aesthetics clinic in Dubai.

Ateliier De Soul — a premium bespoke tailoring and private-consultation brand.

This is not a social-media posting role.This is not an agency-coordination-only position.

We are looking for a commercial performance marketer who can turn advertising spend into:

• Attended patients for Sequoia Clinic

• Attended consultations and purchasing clients for Ateliier De Soul

• Measurable revenue and contribution for both businesses

• The successful candidate will have direct access to business leadership, visibility into CRM and call-centre outcomes, and meaningful ownership of campaign strategy, media budgets, testing and performance.

• You will take ownership of paid acquisition across Google, Meta and relevant digital channels.

Your responsibilities will include:

• Auditing and restructuring existing Google Ads and Meta Ads accounts

• Managing Google Search, Performance Max, YouTube, Meta and Instagram campaigns

• Building separate acquisition strategies for Sequoia Clinic and Ateliier De Soul

• Creating media plans, campaign forecasts and budget-allocation recommendations

• Managing prospecting, retargeting, lead-generation and conversion campaigns

• Reviewing search terms, keywords, placements, audiences and geographic performance

• Developing structured campaign and creative-testing programmes

• Working with the creative team to produce high-performing advertisements

• Working with the content team to develop stronger offers, scripts, messaging and landing pages

• Coordinating with call-centre teams to understand lead quality, appointment bookings and conversion outcomes

• Ensuring campaigns optimise toward qualified leads, attended appointments and real customers—not only form submissions

• Working with the tracking specialist on GA4, GTM, Meta Pixel, Conversions API, enhanced conversions and offline conversion imports

• Monitoring attribution, duplicate events and conversion accuracy

• Identifying landing-page and funnel improvements

• Reporting campaign performance, customer-acquisition cost and revenue outcomes to management

• Monitoring advertising-policy issues, disapprovals and account health

• Following the required medical-content and advertising-approval process for Sequoia Clinic

  
  

How success will be measured

For Sequoia Clinic, the key outcomes will include:

• Cost per valid lead

• Cost per qualified lead

• Cost per booked appointment

• Cost per attended new patient

• Patient acquisition cost

• Marketing-attributed patient revenue

• Thirty- and ninety-day patient value

  
  

For Ateliier De Soul, the key outcomes will include:

• Cost per qualified enquiry

• Cost per attended consultation

• Consultation-to-order conversion

• Cost per purchasing client

• Average order value

• Marketing-attributed revenue and gross profit

*Clicks, impressions, followers and low-cost unqualified leads will not be treated as the primary measures of success.

This position will suit someone who

• Is still comfortable working directly inside advertising accounts

• Makes decisions based on data and commercial outcomes

• Understands the relationship between creative, media, landing pages and call-centre performance

• Can challenge poor tracking and misleading platform reports

• Knows when to scale, rebuild or stop a campaign

• Can work across two brands without applying the same strategy to both

• Takes ownership rather than waiting for detailed instructions

• Is comfortable being accountable for revenue-related outcomes

  
  

This position may not be suitable for candidates whose experience is primarily

• Organic social-media management

• Influencer coordination

• Content-calendar management

• Agency coordination without hands-on campaign execution

• Reporting impressions, clicks and leads without connecting them to customers and revenue

Desired Candidate Profile

You should have:

• At least five to eight years of hands-on performance-marketing experience

• Strong practical experience managing both Google Ads and Meta Ads

• Demonstrable experience managing six-figure monthly advertising budgets in AED or an equivalent currency

• Experience generating leads, appointments or sales for high-consideration services

• Strong knowledge of Google Search, Performance Max, Meta conversion campaigns and retargeting

• Experience with GA4, Google Tag Manager, Meta Pixel and conversion tracking

• Understanding of Meta Conversions API, enhanced conversions and offline conversion imports

• Experience connecting advertising performance with CRM or sales outcomes

• Strong analytical and commercial skills

• Experience improving lead quality—not merely reducing cost per lead

• The ability to explain performance clearly to business owners and senior management

• Excellent written and spoken English

• UAE or GCC market experience

• Arabic is an advantage but is not mandatory

• Experience in one or more of the following would be highly valuable:

• Healthcare

• Medical aesthetics

• Clinics or appointment-based businesses

• Premium or luxury services

• Fashion or bespoke tailoring

• Hospitality

• High-ticket lead generation

• Multi-brand or portfolio-company environments