Job description

Overview of the Role:

The Assistant Marketing Manager role is instrumental in executing the Marketing Strategy of the mall. The Assistant Marketing Manager will be responsible for execution of the entire marketing mix across Digital, PR, Brand, Events, Retailer Support and revenue driven activations. Within this role you will be an excellent communicator, being able to speak, read and write in Arabic. Your ability to forge relationships with Agency Partners, Strategy Partners (both Government and Private), Retailers and the wider Asset Team departments will be your strength. You will host the ability to work across multiple projects at a given time and meet demands of the retail environment.

• Work with and support Al Futtaim Group retail and brands
• Maintaining Relationship: 3rd Parties/Agencies / Suppliers/Government Entities
• Handle event enquiries and ensure BTL/ATL exposure is provided by team
• Apply for of government permits
• Preparation and ownership of event reports and administrative tasks are in compliance with audit

What you will do: 

BRAND

• Website Content
• Ability to upload and manage content
• Collect and update retailer content for all digital platforms.

COMMUNICATIONS

• Retailers
• Lead marketing relationship with all tenants.
• Conduct annual marketing campaigns and events with tenants and manage regular communications via newsletters
• Campaigns/Promotions
• Project management of campaigns assigned from concept to execution. 
• Support Events Manager for on ground activities during all annual campaigns. 
• Campaign evaluation and reporting on a timely basis.

PR

• Manage retailer related announcements and messages with PR agency.
• Social Media
• Managing content for digital platforms provided by tenants together with Digital Manager.
• Manage social channels and social media initiatives and execute to high standard

FINANCE

Invoicing

• Ensuring all projects completed are billed accurately and on time to be processed by Marketing Administrator.

Budgets

• Managing campaign budgets and identifying savings where applicable.

Policies & Procedures

• Assist in preparing of specialty leasing forms where related to marketing events.

RESEARCH

• Conduct monthly competitor reviews on campaigns, services and global best practices.

GOVERNMENT PARTNERSHIPS

• Coordinate various campaigns through the year in collaboration with the government entities. 

Skills

Required skills to be successful: 

Behavioral Competencies:

• Team Player ‘Work as one team’
• Takes ownership, shows accountability
• Task orientated, process driven, takes initiative
• Strong communicator 

What Equips you for the role: 

Minimum Qualifications and Knowledge:

• Degree or diploma in Marketing
• 3-4 years of marketing experience within malls, retail or agency
• Mall Marketing or retailer marketing experience (preferred)
• Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and suppliers
• Arabic Langiage