Job description

We are seeking a creative, commercially driven, and relationship-oriented Brand & Digital Marketing Manager to lead our brand development initiatives across the UAE and GCC markets.

This role is responsible for strengthening our market presence through digital marketing, social media, brand campaigns, industry events, and engagement with the architecture and interior design community. The successful candidate will play a key role in increasing brand awareness, generating qualified business opportunities, and positioning our decorative surface solutions as a preferred specification for architects, interior designers, and joinery manufacturers.

Key Responsibilities

Brand & Digital Marketing

• Develop and execute integrated brand and digital marketing strategies aligned with business objectives.
• Manage the company's digital presence across Instagram, LinkedIn, Pinterest, YouTube, and other relevant platforms.
• Plan and execute paid digital campaigns to increase brand visibility, engagement, and lead generation.
• Monitor campaign performance using analytics tools and optimize marketing ROI.
• Ensure consistent brand identity across all digital and offline marketing activities.

Content Development

• Create engaging visual and written content showcasing products, completed projects, manufacturing capabilities, design trends, and customer success stories.
• Coordinate photography, videography, 3D renderings, and other creative assets for marketing campaigns.
• Develop content calendars and manage regular publishing schedules.

Architect & Designer (A&D) Engagement

• Build and maintain strong relationships with architects, interior designers, consultants, and specification professionals.
• Organize product presentations, lunch-and-learn sessions, showroom visits, and design workshops.
• Promote product specifications in commercial, hospitality, residential, and retail projects.
• Support the sales team by developing marketing initiatives that strengthen relationships within the A&D community.

Events & Exhibitions

• Plan, coordinate, and execute the company's participation in major industry exhibitions such as WoodShow, INDEX, Big 5, and other regional trade events.
• Manage exhibition planning, booth design coordination, promotional activities, visitor engagement, and post-event follow-up.
• Organize product launches, customer appreciation events, networking functions, and showroom activations.

Market Intelligence

• Monitor industry trends, competitor activities, customer preferences, and emerging design movements.
• Identify opportunities to strengthen market positioning and expand brand reach.
• Prepare marketing performance reports and provide recommendations to management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Interior Design, or a related discipline.
• 4–6 years of experience in brand management, digital marketing, or B2B marketing within the building materials, decorative surfaces, furniture, interior finishes, architectural products, or related industries.
• Strong understanding of specification-based selling and B2B marketing channels.
• Existing relationships within the architecture and interior design community are highly desirable.
• Experience managing social media platforms, digital advertising, and marketing analytics.
• Proven ability to organize exhibitions, trade shows, and corporate networking events.
• Excellent communication, presentation, and relationship-building skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Creative mindset with strong commercial awareness and analytical skills.

Skills

Desired Skills

• Experience with Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and Canva or Adobe Creative Suite.
• Knowledge of CRM systems and lead generation strategies.
• Strong copywriting and content creation abilities.
• Photography, videography, or visual storytelling experience is an advantage.