THE ROLE
We're looking for a Senior Content Creator to sit at the intersection of strategy, storytelling, and execution — someone who doesn't just follow trends but creates them. This role is a direct hire reporting to Jonny Dodge, Group CEO of The Happiness Group and a personal brand with over 500,000 Instagram followers.
You will shape the social media presence of Jonny Dodge's personal brand and three luxury businesses: My Ocean (superyacht charter and sales), Your Sky (private jet charter), and GP Management (F1 hospitality and luxury events). The brief is simple — grow audiences, generate views in the millions, and make the content stop the scroll.
WHAT YOU'LL DO — RESPONSIBILITIES
Own the content strategy across Instagram, Tik Tok, and You Tube Shorts for the Jonny Dodge personal brand and all Happiness Group companies Identify emerging trends before they peak and build content around them — fast Shoot, direct, and edit short-form video content end-to-end, from concept through final cut Develop a content pipeline that consistently reaches millions of views — and has the numbers to prove it Work directly with Jonny in the field — onboard superyachts, at F1 races, inside private jets — capturing content others simply don't have access to Translate luxury experiences that appeal to ultra-high-net-worth audiences into content that performs with mass reach Build and maintain a repeatable content system across brands, without sacrificing quality or speed
WHAT WE'RE LOOKING FOR — REQUIREMENTS
A proven track record of creating content that has hit millions of views — you must be able to show this with hard data Deep understanding of algorithm behaviour across Instagram, Tik Tok, and You Tube Shorts, and how to engineer virality rather than hope for it Full-stack creator ability: ideation, shooting, and editing — you don't outsource your craft Experience in luxury, lifestyle, or UHNW-adjacent content is strongly preferred Ability to work in fast-moving, high-travel environments with a high degree of autonomy Comfort working on camera is a plus, but not a requirement
PACKAGE & PERKS
Competitive Salary — commensurate with experience UAE Visa — full visa sponsorship Health Insurance — comprehensive cover
Send your portfolio with verified performance metrics (views, growth data). Applications without evidence of results will not be considered. We're not looking for potential — we're looking for proof.