1. Market Coverage & Sales Execution

Conduct daily market visits as per the assigned route plan.

Identify new business opportunities such as new outlet openings and new category placements.

Achieve monthly sales and KPI targets.

1. Customer Relationship Management

Develop and maintain strong relationships with customers through regular visits and high service levels.

Leverage relationships to drive sales growth, improve share of shelf, negotiate promotional placements, and ensure fast rollout of new products.

Educate customers on new product launches, schemes, promotions, and trade deals.

1. Product & Merchandising Management

Ensure proper in-store merchandising following FIFO (First-In-First-Out) principles to maintain product freshness and minimize expiry, Good returns or damages.

Ensure planograms and category guidelines are properly implemented during each store visit.

Maintain optimal share of shelf and ensure promotions are placed in prime locations.

Utilize POSM materials effectively to strengthen brand visibility and competitive positioning.

1. Cash & Collection Management

Ensure timely cash collection from customers as per credit terms.

Submit collected cash and cheques to the Accounts Department on a daily basis.

Coordinate credit limit requests and ensure compliance with company policies.

1. Stock & Inventory Control

Ensure stocks received in the van are in good condition.

Match physical stock with system inventory before and after loading.

Safeguard van stock to prevent damage or loss.

Send load requests through the system and coordinate with the warehouse for timely stock replenishment.

1. Other Responsibilities

Coordinate with internal departments (warehouse, accounts etc.) to ensure seamless sales operations.

Support market coverage when colleagues are unavailable.

Adhere strictly to company sales processes and operational procedures.

Continuously improve market call effectiveness to enhance service levels, brand share, share of shelf, and collection efficiency.

Provide regular market intelligence and customer feedback to the Line Manager/ HOD

Share product performance feedback ,to HOD.

Desired Candidate Profile

1. High School or Diploma preferred

2. Excellent Communication, Negotiation , Planning & Execution Skills

3. Minimum of 3 - 5 years of HORECA experience required; Arabic language is an added advantage.

4. Good Interpersonal / Presentation & Analytical Skills

5. UAE Driving License is Mandatory

6. Good Geographical and outlet location knowledge of the market