1. Role Purpose The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction. This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.
2. Key Responsibilities A. Strategic Creative Thinking Translate brand positioning into clear creative direction. Connect campaigns to long-term brand narrative. Develop ideas aligned with business objectives. Think beyond one-off campaigns toward sustainable brand building. B. Systems & Scalability Mindset Design campaigns that adapt across channels and markets. Develop templates, guidelines, and adaptation logic. Ensure creative consistency across platforms. Reduce fragmentation and creative chaos. C. Executability & Practical Judgment Develop production-aware and cost-conscious concepts. Balance creative ambition with operational feasibility. Collaborate with production and suppliers early in development. Avoid unrealistic or inefficient creative executions. D. Creative Concept & Visual Quality Build strong campaign concepts and premium visual worlds. Develop structured mood boards with clear narrative logic. Ensure strong visual hierarchy and storytelling. Maintain high standards of aesthetic judgment. E. Creative Governance & Quality Control Review creative outputs objectively. Provide structured, actionable feedback. Ensure final executions match approved direction. Maintain professionalism without ego-driven decisions. F. Cross-Functional Collaboration Work closely with Marketing, Copy, Science, Production, and Factory teams. Align visuals with claims and product realities. Operate as part of an integrated system, not a silo.
3. Qualifications & Experience Bachelor’s degree in Design, Creative Direction, Marketing, or related field.7+ years of experience in brand or campaign creative roles. Strong portfolio demonstrating strategic thinking and scalable systems. Experience managing cross-functional creative workflows.