Job description:

Drive the Future of Luxury Mobility Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group’s luxury brand, and be part of our exciting growth journey. We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis’ success across the MEA region! ** Apply only via Linked In / GMEA Career site — email applications will not be reviewed. ** Main Goals and Objectives Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact. Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects. Roles & Responsibilities Implementation of Overarching Marketing Strategy - Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities. - Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs. - Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met. Marketing Calendar & Budget Management & Execution - Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives. - Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization. New Market Launch - Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix. - Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches. - Define launch KPIs and ensure post‑launch performance tracking and optimization. Digital Enhancement & Website Management - Drive enhancement of digital ecosystems, including Web 3.0, regional websites, CRM touchpoints, and digital performance platforms. - Own website content, UX, and ongoing optimization to support lead generation, brand storytelling, and product discovery. - Partner with global and regional teams to ensure digital consistency, best‑practice adoption, and local relevance. Strategic Sponsorships - Identify, evaluate, and recommend strategic sponsorship opportunities aligned with brand positioning and commercial objectives. - Lead planning, execution, and activation of sponsorships to maximize brand visibility, engagement, and ROI. - Monitor performance and ensure sponsorship delivers measurable brand and business impact. Distributor Marketing Support - Act as the primary marketing partner to distributors, providing strategic guidance, tools, and governance. - Ensure distributor activities align with regional strategy, brand standards, and campaign priorities. - Drive capability building, best‑practice sharing, and performance accountability across distributor networks. Work cross-functionally with internal/external stakeholders across various departments to support business operations, drive initiatives, and achieve organizational goals. Ensure clear role ownership, effective goal setting, and performance management across the team. Job Qualification Minimum 3 years of related job experience Years of experience from Automotive industry and Digital marketing strongly preferred (preferably within OEM) Fluent English and Arabic (written and spoken) is required Fluent French is a plus Attested bachelor’s degree required Advanced degree in a related field preferred