CRM Manager Role Description We are seeking a strategic and data-driven CRM Manager to develop and optimize customer relationship strategies that strengthen engagement, retention, and long-term customer value. The role involves managing CRM campaigns and customer journeys, analyzing customer behavior and segmentation, coordinating personalized communications, and using data insights to improve conversion and retention. You will work closely with marketing, sales, product, and analytics teams to ensure effective customer lifecycle management and consistent brand communication. The ideal candidate combines strong analytical thinking with creativity, commercial awareness, and a customer-focused mindset. Qualifications Bachelor’s degree or above in Marketing, Business, Communications, Data Analytics, or a related field. Strong understanding of CRM principles, customer lifecycle management, segmentation, and retention strategies. Proficiency in CRM platforms, marketing automation tools, and Microsoft Office; familiarity with analytics tools is a plus. Strong analytical and problem-solving skills with the ability to interpret customer and campaign data. Excellent communication, project management, and organizational skills. Ability to manage multiple priorities and collaborate effectively across teams. Customer-oriented mindset with strong attention to detail and commercial awareness.