JOB DESCRIPTION: Social Media Creative / Graphic Designer

Department: Brand / Marketing

Location: Dubai, UAE

Work Setting: Brand Facilities and Project Locations

Employment Type: Full-Time

Experience: Minimum 6 Years of Relevant Experience

Joining: ASAP

About Pinnacle

Pinnacle is a global leader in BIM, Digital Engineering, and Virtual Design & Construction (VDC) solutions, delivering technology-driven solutions across diverse industries and geographies.

As part of our continued focus on strengthening our brand presence and showcasing our projects, facilities, people, and operational achievements, we are looking for a creative and experienced Social Media Creative / Graphic Designer to join our team.

Role Purpose

The Social Media Creative / Graphic Designer will be responsible for creating high-quality social media content that effectively communicates Pinnacle’s brand, facilities, projects, and operational achievements.

The role combines graphic design, short-form video, animation, and brand storytelling to transform complex technical, operational, and project-related information into clear, engaging, and visually compelling content.

We are looking for a creative professional who can develop original and authentic ideas grounded in the brand, audience, and subject matter, rather than relying on trends without a clear communication purpose.

Key Responsibilities

• Develop creative concepts and produce high-quality social media content across static graphics, animations, and short-form videos.
• Create original, authentic, and brand-relevant creative content aligned with Pinnacle’s visual identity and communication objectives.
• Use current social media formats and trends selectively when they strengthen the communication objective and remain relevant to the brand.
• Translate technical, operational, and project-related information into simple, accessible, and engaging visual stories.
• Work closely with subject-matter experts and internal stakeholders to understand project information and ensure technical and factual accuracy.
• Design platform-ready creative assets for multiple social media channels, including vertical short-form video, social media graphics, layouts, captions, and other digital content.
• Ensure important visual and textual content remains clearly visible and is not obstructed by platform interface elements.
• Adapt approved creative content for different platforms while maintaining brand consistency, visual quality, and communication standards.
• Collaborate closely with the videographer, team lead, marketing/brand team, and other internal stakeholders from briefing and concept development through review and final delivery.
• Manage multiple creative requests simultaneously, prioritize assignments effectively, incorporate feedback, and deliver work within agreed timelines.
• Maintain well-organized working files, source files, assets, and final deliverables for efficient future use.
• Review social media formats, audience engagement, and performance insights to identify opportunities for improving future creative content.
• Stay updated with evolving social media formats, visual communication practices, design tools, and content creation techniques.
• Contribute creative ideas for campaigns, project showcases, facility highlights, employee stories, corporate communications, and operational achievements.
• Ensure all creative output consistently reflects Pinnacle’s brand identity, professionalism, quality standards, and communication objectives.

Required Skills & Experience

• Minimum 6 years of relevant professional experience in graphic design, social media creative, digital content creation, visual communication, or a related field.
• Strong portfolio demonstrating experience in social media design, branding, graphic design, animation, and short-form video content.
• Strong understanding of visual storytelling and the ability to communicate complex subjects through simple and engaging creative content.
• Proficiency in industry-standard graphic design and creative software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, or equivalent tools.
• Experience creating content specifically for social media platforms and understanding their respective formats, dimensions, and creative requirements.
• Strong understanding of typography, composition, layout, visual hierarchy, color, branding, and design principles.
• Ability to develop creative concepts independently from a brief and translate ideas into high-quality visual content.
• Experience working with video, motion graphics, animation, and short-form content.
• Ability to work with technical, project, and operational information and convert it into visually engaging communication.
• Strong attention to detail and commitment to maintaining brand and production quality.
• Ability to manage multiple projects and meet deadlines in a fast-paced working environment.

Preferred Skills

• Experience working with engineering, architecture, construction, BIM, infrastructure, technology, or other technical industries.
• Experience creating content for corporate brands or B2B organizations.
• Knowledge of current social media trends, content formats, and platform-specific creative practices.
• Experience with motion graphics, visual effects, and video editing.
• Basic understanding of social media analytics and performance metrics.
• Experience working directly with photographers, videographers, marketing teams, and subject-matter experts.

Soft Skills

• Strong creative thinking and conceptualization skills.
• Excellent visual communication and storytelling abilities.
• Strong collaboration and interpersonal skills.
• Ability to understand and incorporate feedback constructively.
• Strong organizational and time-management skills.
• Ability to manage multiple priorities and deliver within deadlines.
• High attention to detail and commitment to quality.
• Proactive, adaptable, and willing to experiment with new creative approaches.
• Ability to balance creativity with business and communication objectives.

Work Environment

The role will involve working across brand facilities and project locations to understand, capture, and communicate Pinnacle’s projects, operations, people, and achievements through engaging visual content.

The candidate should be comfortable working in both office and project-site environments and collaborating with multiple teams and stakeholders.

Why Join Pinnacle?

• Work on diverse and high-impact projects across global markets.
• Create content showcasing innovative BIM, Digital Engineering, and VDC solutions.
• Collaborate with multidisciplinary teams across projects and locations.
• Gain exposure to large-scale engineering, technology, and digital transformation initiatives.
• Work in a dynamic environment that encourages creativity, innovation, and professional growth.