Job Responsibilities:

• Develop and Execute Marketing Campaigns: Design and implement integrated marketing strategies across various digital channels to achieve client goals and drive engagement.
• Utilize Keyword Research and SEO Strategies: Conduct in-depth keyword research to identify high-value search terms and optimize website content for improved search engine rankings. Apply SEO best practices to enhance site visibility and organic traffic.
• Manage Ad Campaigns and Track Results: Oversee the creation and management of pay-per-click (PPC) and display advertising campaigns. Monitor performance metrics, track key indicators, and adjust strategies based on analytics to maximize ROI.
• Collaborate with Creative Teams: Work closely with designers, copywriters, and other creatives to develop engaging, on-brand content. Ensure all marketing materials are visually appealing and aligned with campaign objectives.
• Measure and Report on Campaign Success: Analyze the effectiveness of marketing initiatives using tools like Google Analytics and SEMrush. Prepare detailed performance reports, providing actionable insights and recommendations for future campaigns.
• Google Ads and SEO Marketing: Manage Google Ads campaigns and implement SEO strategies to drive targeted traffic and achieve long-term growth. Regularly review and optimize ad and SEO performance to enhance results.
• Conduct Market Research and Competitor Analysis: Perform thorough market research to understand trends, consumer behavior, and competitive landscape. Use insights to inform marketing strategies and identify opportunities for differentiation.

Skills

Digital Marketing Strategy: Expertise in developing and executing marketing strategies across digital channels.

SEO & Keyword Research: Proficient in SEO best practices and keyword optimization for improved search rankings.

PPC Advertising: Experience with Google Ads and social media ad management, including budget and performance optimization.

Content Creation: Ability to collaborate with creatives to produce engaging, on-brand content.

Data Analysis: Skilled in using tools like Google Analytics to track, analyze, and report on campaign performance.

Market Research: Competence in conducting market and competitor research to inform strategies.

Technical Proficiency: Familiar with SEO tools, ad platforms, and basic HTML/CSS.

Project Management: Strong organizational skills with the ability to manage multiple projects effectively.

Communication: Excellent written and verbal communication skills.

Problem-Solving: Effective at identifying issues and developing solutions