Job description

Credon Capital Financing Brokers LLC is a fast-growing startup in the financial services sector. We help individuals and businesses secure mortgage and financing solutions through expert guidance and a client-first approach. As part of our Growth Team, you will play a key role in scaling our digital presence, driving high-quality leads, and building brand awareness in a competitive market.

Job Summary

We are looking for a Digital Marketing Executive with a proven track record in both performance marketing and organic growth strategies. This role is ideal for someone who thrives in a startup environment, is self-driven, and has a passion for measurable growth. Preference will be given to female candidates with a creative mindset and strong execution skills.

Key Responsibilities

Performance Marketing

• Plan and execute digital marketing campaigns across multiple business verticals.
• Develop insight-driven strategies to identify trends, optimize budgets, and improve ROI.
• Manage agencies for user acquisition and retargeting via Google, Facebook, DV360, Search, Programmatic, and affiliates.
• Define and track KPIs such as Customer Acquisition Cost (CAC), Conversion Rates, and CTR.
• Continuously optimize ad creatives and targeting for better performance.
• Oversee affiliate channels, ensuring quality leads and minimizing fraud.
• Provide regular campaign reports, funnel analysis, and growth projections.

Organic Marketing

• Create and implement organic growth strategies to boost brand visibility and drive traffic.
• Optimize website and content for SEO (on-page and off-page).
• Manage engaging content for blogs, social media, and email campaigns.
• Use analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track and refine organic efforts.
• Conduct keyword research and competitor analysis to identify opportunities.
• Grow social media presence organically, building community engagement and loyalty.
• Ensure all content reflects Credon Capital’s brand voice, values, and guidelines.

Required Skills & Qualifications

• Minimum 3 years’ experience in digital marketing with exposure to both paid and organic channels.
• Strong understanding of paid marketing ecosystems, attribution models, and personalization.
• Expertise in SEO, content marketing, and social media growth.
• Proficiency in tools like Google Analytics, SEMrush, Ahrefs, and ad management platforms.
• Excellent analytical, communication, and stakeholder management skills.
• Creativity and proficiency in Canva design.
• Ability to thrive in a fast-paced startup environment with a bias for action.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).

Experience Requirements

• Proven success in driving both paid and organic growth.
• Hands-on experience with campaigns on Google, Facebook, Instagram, LinkedIn, and programmatic channels.
• Portfolio or examples of past marketing work (to be provided upon request).

Skills

Organic Marketing

• Create and implement organic growth strategies to boost brand visibility and drive traffic.
• Optimize website and content for SEO (on-page and off-page).
• Manage engaging content for blogs, social media, and email campaigns.
• Use analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track and refine organic efforts.
• Conduct keyword research and competitor analysis to identify opportunities.
• Grow social media presence organically, building community engagement and loyalty.
• Ensure all content reflects Credon Capital’s brand voice, values, and guidelines.

Required Skills & Qualifications

• Minimum 3 years’ experience in digital marketing with exposure to both paid and organic channels.
• Strong understanding of paid marketing ecosystems, attribution models, and personalization.
• Expertise in SEO, content marketing, and social media growth.
• Proficiency in tools like Google Analytics, SEMrush, Ahrefs, and ad management platforms.
• Excellent analytical, communication, and stakeholder management skills.
• Creativity and proficiency in Canva design.
• Ability to thrive in a fast-paced startup environment with a bias for action.