To manage an assigned region with all its routes from pricing and inventory management perspective with the goal to maximize revenue for the airline.
KEY ACCOUNTABILITIES
Key Activities
1. Monitor pricing structure and fare levels for assigned region in the network in line with competitive actions and market demands with the objective to meet revenue and passenger volume targets of each route.
2. Evaluate trends in market conditions using information available through and from various sources, to make informed pricing and inventory management decisions.
3. Monitor route performance vis-à-vis agreed targets and liaise with sales team to identify opportunities and threats proactively and take appropriate measures to ensure route revenue targets are achieved.
4. Analyze data to identify booking behavior, ancillary product performance, network connections etc to take proactive measures to enhance and protect the different revenue streams for the airline.
5. Derive forecasts for the route at least on a weekly basis and highlight all areas of concern in terms of achieving route revenue targets.
6. Analyze group booking patterns and materialization rates to take proactive measures in ensuring optimal group bookings percentage on the routes based on seasonality and demand patterns.
7. Devise revenue integrity control strategy to prevent loss due to seat spoilage on account of duplicate, fake and partly paid bookings given the booking behavior of assigned routes
8. Participate in setting revenue targets for the routes as part of the annual revenue budgeting exercise and as part of the budget revisions during the financial year.
9. Provide requirements to develop, implement and customize revenue management and pricing system solutions in accordance with flydubai business model.
10. Liaise with other departments including the sales team, planning, finance and cargo to identify and capitalize on potential revenue generation opportunities.
11. Mentor and guide a team of revenue optimization Analysts, Officers and Coordinators to help them analyze performance of assigned routes on a regular basis.
Qualifications
MINIMUM QUALIFICATIONS / EXPERIENCE/ KNOWLEDGE / SKILLS
Minimum Qualification
• University Degree or equivalent
Experience
• Overall 5 years of experience in airline industry with a minimum of 3 years’ experience in Revenue optimization.
Knowledge / Skills
• In-depth knowledge of Industry practices and procedures in legacy or LCCs would be advantage.
• Broad knowledge in Revenue Management principals.
• Experience in working with PROS system or any Revenue Management system will be an added advantage.
CORE COMPETENCIES
• Customer Focus
• Team work
• Effective Communication
• Personal Accountability & Commitment to achieve
• Resilience & Flexibility (can do attitude)
ISR REQUIREMENTS
Reads and complies with the ISR policies of the Company and diligently reports any weakness or incidents to the respective Line Manager or the Information Security team. Completes all required ISR awareness sessions and follows associated guidelines in the day-to-day business operations.
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