Responsibility Area Functions

• Identifying and exploring new areas of opportunity for Brand penetration and growth.
• Ideation and Initiation of various activation plans to generate tertiary sales (Consumer Pull) at all channels.
• Preparation of activation calendar and implementation of the same and planning of event calendar in lines with the brand.
• Support to sales team to generate secondary sales through trade schemes (Customer Push).
• Control and effective utilization of the budget with proper phasing and evaluating opportunity costs.
• Develop and execute effective strategies based on global success models and on understanding of customers, categories and consumers with the objective of maximizing profitability.
• Develop short and long term category strategies based on a thorough understanding of market conditions and trends
• Build analysis and work with sales and customer marketing to develop/agree clear, specific plans for corrective action.
• Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementation.
• Development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend.

Skills

Qualifications

Masters Degree

Experience

Full time MBA with Sales Background (Preferred)

Over all 8+ Years is a in Trade Marketing in the core FMCG space.

Skills: fmcg,marketing activation,trade promotions