Job Purpose:

Reporting to the Director – Destination Management, the Senior Marketing Manager will be responsible for brand strategy, planning, execution.

Responsibilities:

1. Brand Strategy and Planning

• Developing brand and/or product strategy in alignment with business & marketing strategy
• Develop & implement marketing plan for each business vertical.
• Identify target corporate brand profiling to develop corporate targeted positioning.2. Internal Communication
• Plan, develop and execute internal comms and activations that support business objectives.

3. Advertising

• Implement & monitor all brand and/or product initiatives.
• Manage external and internal marketing campaigns' planning, execution & monitoring (ATL, BTL, Online) • Manage, measure, monitor and re-evaluate lead generation campaigns and conversion rates.
• Oversee monitoring and reporting of effectiveness of marketing initiatives, activities, and communications.
• Manage post campaign / activity research to derive recommendations from results & key learnings.
• Overseeing the developing of marketing collateral & messaging
• Oversee marketing team's creation and publication of all marketing collateral in line with marketing plans.

4. Social Media Management

• Development and execution of social media strategy and identifying of content pillars in line with brand objectives.
• Overseeing of monthly content calendars development, ad hoc posts, and all content creation for all platforms.
• Overseeing community management of all platforms • Ensuring strict adherence to complaint management process.

5. Financial Planning, Budgeting & Other

• Oversee marketing & branding budget allocation and expenditure.
• Coach and Develop marketing and branding team members.
• Lead and manage marketing and branding team.
• Ensure that marketing objectives are implemented by the marketing and branding team.
• Work well cross functionally with other departments to ensure leverage on mutual activities to achieve the best outcome.
• Conduct market intelligence including brand, market, and competitive analysis.
• Ensure the circulation of brand news across the organization through internal comms channel.

Skills

Qualifications:

• Bachelor's Degree or equivalent experience in Marketing or a related field of study

Skills:

• Strong Managerial skills in managing team members.
• Attention to detail.
• Strong Communication skills.
• Excellent organizational and planning skills.
• Proven track record of success in similar marketing and branding roles.
• Excellent project management & time management skills.
• Excellent presentation skills.
• Good command of English and Arabic language is a must.
• Self-motivated with a positive and professional approach.

Experience:

• 1-2 years of real estate industry experience in branding and marketing roles