Event Specialists are marketing professionals who bring marketing to the public, interacting with potential customers and demonstrating a company’s product or service. Event Specialists organize and ensure the smooth operation of marketing efforts, from planning to implementation. Their goal is to generate excitement, brand awareness and boost sales by hosting events in stores, at trade shows, concert, sporting events or other public venues.
Skills
Event Specialist might work directly for the company that they are promoting, or they may work for a Public Relations or Marketing firm. They often work as part of a team to promote their products or services. The Bureau of Labor Statistics predicts that employment of marketing professionals will grow 9 percent by 2024. As organizations seek to expand their market shares, advertising, promotional and marketing campaigns are expected to continue to be an essential part of business.