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- Creating and implementing a visual merchandising strategy for the store.
- Ensuring the strategy is in line with the store’s brand, products, and target market.
- Generating sketches of visual displays that meet the store’s visual design requirements.
- Finalizing designs and creating detailed floor plans for display areas.
- Sourcing the props, creative materials, and accessories for displays.
- Installing and setting up window displays, walkways, counters, and in-store displays, or supervising contractors hired for this purpose.
- Changing displays to promote new product launches or to reflect festive or seasonal themes.
- Ensuring uniformity of displays across multiple store locations.
- Liaising with other retail professionals, including buyers, marketing executives, and retail merchandisers, when necessary.
- Monitoring costs and working within budget.
- Researching lifestyle and design trends that will inform the visual merchandising strategy.
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