A Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities. The marketing team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.
What will I be doing?
As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Digital/Online Focus
- Plan and execute all digital marketing for the hotel including social media and email marketing
- Design, build and maintain the social media presence across all digital channels for the properties being in charge
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify social media trends and insights to inform the marketing plan
- Support the Line Manager in executing effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
Social Media Focus
- Incorporating social media into your hotel’s marketing strategy and into all marketing campaigns as deemed appropriate
- Being aware of communications from the Hilton Social Team when it comes to best practices, announcements and social media recommendations
- Point of contact for all things social, including online reputation management, content, strategy, and the daily upkeep of the hotel's active social channels
- Content Creation; able to develop/design static and dynamic content for hotel and F&B outlets individually
- Familiarity with design and editing softwares/tools
- Think out-of-the-box attitude to deliver innovative results
PR Focus
- Ensure hotels have appropriate PR content including up to date media list, press kits, collateral, brochures and all matters relating to communications with relevant external media
- Regular media monitoring including collating all media coverage
- Being a key point of contact and liaising with journalists and influencers, supporting with hotel stays and logistics
- Liaison with the EMEA PR Team as appropriate
F&B Focus
- Supporting the senior team and F&B stakeholders with promoting the F&B outlets through different marketing channels
- Supporting with and arranging photoshoots and updating available visual assets (for F&B)
- Producing campaigns and content to promote key F&B moments throughout the year
- Monitoring online review platforms (i.e. TripAdvisor)
Business Function
- Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the cluster Line Manager
- Support the cluster Line Manager by developing and implementing promotional activity, cluster merchandising and collaterals for all hotel departments
- Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections
- Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved
- Develop and manage working relationships with key members of the creative and media agencies
- Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with corporate guidelines
- Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
- Respond to customer postings as appropriate tackling any complaints and issues
- Execute and report competitive analysis on the hotels’ food and beverage and ecommerce marketing activities
- Ensure all hotels have appropriate marketing content to include up to date media lists, marketing collateral, photo library, newsletters, brochures, desktop publishing and all matters relating to marketing
- Excel at being an effective team player in all aspects of the role
What are we looking for?
A Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Previous Marketing experience in a similar environment
- Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
- Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
- Ability to work under pressure at all times
- Educated to College level or equivalent work experience
- Demonstrates ability to interact effectively with various levels of management
- Proven experience of working to and understanding key marketing and PR, digital & creative disciplines, plans and strategies
- Proficiency in Microsoft Office applications, budget management and project and time management
- Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
- Exhibits previous experience of written work in a communications role
- Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
- Professional approach, clean and well groomed at all times
- Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently
- Honesty, integrity, passion for hard work and achieving results and successful outcomes
- Demonstrated self-starter, with excellent attention to detail
- Creatively minded and has a desire to work in marketing and/or PR for the hospitality industry
- Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
- Good understanding of Hilton, its core values and management structure
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Previous experience of working in a marketing and PR role for the hospitality industry
- Able to speak further key business languages
- Qualifications or courses relating to creative, descriptive or effective writing
- Experience of working with media and design agencies
- Educated to College level with previous marketing and PR experience
What will it be like to work for Hilton?
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.
We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton Team Member Travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation