• Collaborating with other departments, such as sales, product development, and customer service, to ensure alignment and consistency in messaging and branding.
• Working closely with sales teams to develop sales collateral and sales enablement materials that effectively communicate the company's value proposition and product benefits.
• Gathering and analyzing data on market trends, consumer behavior, and competitor activities to inform business decisions.
• Coordinating with customer service teams to ensure that customer feedback is incorporated into marketing and PR strategies and campaigns.

Skills

• Market research skills: You should have strong market research skills, including experience in conducting research, analyzing data, and identifying consumer preferences and trends.
• Demonstrated experience in developing and implementing successful marketing and PR strategies, including content creation, social media management, and media relations.
• Proven ability to generate buzz and increase brand awareness through innovative marketing and PR campaigns, such as influencer marketing and experiential marketing.
• Strong knowledge of digital marketing tools and techniques, such as SEO, SEM, and email marketing, and experience in leveraging them for maximum impact.