My client is a leading distributor of some of the world’s most recognized beverages brands and due to expansion they are seeking an On-Trade Activation Manager to lead a team of merchandisers and report in to the Trade Marketing Manager. Job Purpose The On-trade Activation Manager manages all on-trade operations with regards to all consumer marketing related strategies, planning and execution - The On-trade Activation Manger will ensure effective On-premise Channel Development in the Region through: Channel Strategy Create and embed yearly Channel strategies for sustainable profit growth of the the portfolio for On-trade channels based on customer insights. Channel Activation • Maintain a portfolio of consumer & customer insights by pro-actively consulting various sources of information (internal and external market research, corporate documents, regional & worldwide trends etc)• Co-develop brand activations with the marketing team by bringing consumer, customer and visibility insights to the table • Coordinate the execution of all on-premise brand activations between the warehouse, the sales team and the merchandising team • Evaluate all on-premise brand activations with a report detailing both quantitative and qualitative performance aspects of the activity and feed back results to key stakeholders • Monitor and track competitor activities Excellence in Execution Drive excellent execution by: • Merchandiser team management: prepare journey plans, organize weekly meetings, prepare executional briefs, manage reporting system and feedback to stakeholders • Ensuring implementation of merchandising guidelines per channel Event Management Full ownership of event management including: • Event calendar management • Work with third parties and event merchandiser in the run up to events & supervise delivery and installation relevant materials • Coordinate on-site logistical support, assuring correct execution and adherence to brand image • Evaluate execution and effectiveness (brand KPIs and ROI) with report and share with key stakeholders • Event equipment asset and allocation management • Event administration and budget management To be considered for this position you will have at least 3 years experience in Trade Marketing within FMCG environment. About The Company Hays is the leading global specialist recruiting group. We are the experts at recruiting qualified, professional and skilled people worldwide. Our Middle East office was founded in December 2005, headquartered in Dubai UAE. We deal with clients in the UAE, Qatar, Oman, Bahrain, Saudi Arabia, and other key areas in the region. Our consultants’ sector-specific knowledge and unique understanding of the local market allows us to offer an exceptional level of service across all divisions. We currently recruit for roles in the following sectors: Accounting & Finance, Architecture, Banking, Construction & Property, Engineering, Healthcare, Human Resources, Information Technology, Logistics, Legal, Office Support, Oil & Gas, Pharma, Supply Chain & Procurement, and Sales & Marketing. As part of our continuing expansion, we have opened an office in Abu Dhabi to further assist with our client needs across the region. #J-18808-Ljbffr