Responsibilities:

1. Campaign Development: Develop innovative advertising campaigns that align with the company's marketing objectives and target audience demographics.
2. Strategic Planning: Conduct thorough market research and competitor analysis to identify opportunities and challenges. Utilize insights to develop strategic advertising plans.
3. Content Creation: Collaborate with creative teams to produce engaging advertising content, including copywriting, visuals, and multimedia assets.
4. Media Buying: Plan and negotiate advertising placements across various channels, including digital, print, broadcast, and outdoor media.
5. Budget Management: Manage advertising budgets effectively to optimize spending and maximize ROI.
6. Performance Analysis: Monitor campaign performance metrics and KPIs to evaluate effectiveness. Analyze data to make data-driven decisions and optimize future campaigns.
7. Client Collaboration: Work closely with clients to understand their goals, provide strategic guidance, and ensure alignment with their brand identity and values.
8. Stakeholder Communication: Communicate with internal teams, clients, and external vendors to coordinate advertising activities and ensure seamless execution.
9. Adherence to Regulations: Stay updated on advertising regulations and guidelines to ensure compliance with industry standards and legal requirements.
10. Adaptability: Demonstrate flexibility and adaptability to adjust strategies in response to changing market dynamics, consumer behavior, and business priorities.

Skills

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field (Master's degree preferred).
• Proven experience (X years) in advertising, marketing, or a related role, with a track record of successful campaign management.
• Strong understanding of advertising principles, techniques, and trends.
• Excellent creative and conceptual thinking skills, with the ability to develop innovative ideas and solutions.
• Proficiency in data analysis and reporting tools to track campaign performance and measure ROI.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Familiarity with advertising platforms, such as Google Ads, Facebook Ads, and programmatic advertising tools.
• Knowledge of industry regulations and best practices.
• Strong attention to detail and organizational skills.