Job Description
Roles & Responsibilities
Role Purpose
The Commercial Manager will lead the development and management of the company's third-party distribution business in the UAE The role is responsible for identifying, onboarding, and managing local and international partner brands (Principals), driving sales growth, expanding market coverage, and ensuring strong execution across all trade channels
Key Responsibilities
Identify, evaluate, and secure new distribution partnerships with local and international FMCG brands
Manage day-to-day relationships with Principals, acting as the primary commercial contact
Lead commercial negotiations and onboarding of new Principals, including distribution agreements and business plans
Develop annual sales, distribution, and growth strategies for partner brands across the UAE market
Drive sales performance, distribution expansion, market penetration, and execution excellence for all assigned brands
Coordinate with sales, trade marketing, supply chain, finance, and operations teams to ensure seamless market execution
Monitor brand performance, market trends, competitive activity, and customer feedback to identify growth opportunities
Prepare business reviews, sales forecasts, budgets, and performance reports for management and Principals
Ensure achievement of agreed sales targets, profitability objectives, and service-level standards
Key Success Measures
Number of new Principals/partner brands onboarded
Sales revenue and profitability of the distribution portfolio
Distribution reach and numeric/weighted distribution growth
Achievement of annual sales and market expansion targets
Principal satisfaction and retention rates
Desired Candidate Profile
Bachelor's degree in Business, Marketing, or a related field
10–12 years of FMCG sales, distribution, key account management, or commercial leadership experience within the UAE
Proven track record in distributor management, commercial acumen, business development, or managing brand principals
Strong understanding of UAE retail, wholesale, and traditional trade channels
Excellent commercial negotiation, relationship management, and analytical skills