• Minimum 10 years of proven UAE FMCG Traditional Trade (TT) sales experience, with at least 7 years in a managerial role.

• Extensive knowledge of the UAE Traditional Trade market, including groceries, baqalas, wholesalers, distributors, and independent retail outlets.

• Strong network with key wholesalers, distributors, and major TT customers across the UAE.

• Proven track record of consistently achieving and exceeding sales, volume, and profitability targets.

• Strong expertise in route-to-market strategy, sales planning, distribution expansion, and market penetration.

• Demonstrated ability to build, lead, coach, and inspire high-performing sales teams.

• Strong commercial acumen with expertise in pricing, trade promotions, negotiations, forecasting, budgeting, and P&L management.

• Ability to identify market opportunities, analyze competitor activities, and implement effective growth strategies.

• Excellent leadership, communication, negotiation, and decision-making skills.

• Strong analytical skills with experience in sales reporting, KPI management, and business performance analysis.

• Proficient in Microsoft Office and ERP/CRM systems.

Desired Candidate Profile

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus.

• Minimum of 7-15 years of progressive sales experience, with at least 3 years specifically in managing traditional trade channels.

• Proven track record of successfully leading and developing sales teams to achieve ambitious targets in a competitive market.

• Deep understanding of the traditional trade landscape, including distribution models, retail dynamics, and consumer purchasing behaviors.