Designation: Affiliate & CRM Manager Central Function: Digital Marketing Location: Dubai, UAE
About SUMWON STUDIOSSUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, Aii RZ, KiZN, KSTM and 11SKNDS.
In just a few years, we have grown from start-up to one of the fastest-scaling brand platforms in the industry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.
We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.
The Role The Affiliate & CRM Manager will own the strategy, growth and commercial performance of affiliate and CRM across the SUMWON STUDIOS portfolio.
This is an affiliate-led role, with approximately 60–70% of the focus on building and scaling affiliate programmes across the UK and US. The remaining 30–40% will focus on CRM strategy, priorities, campaign planning, testing and agency performance, with execution supported by our specialist CRM agency.
We are looking for someone commercially minded who can build strong external partnerships, negotiate effectively, challenge performance and use data to identify where investment will drive genuine incremental growth.
Key Responsibilities Affiliate Own the affiliate strategy and growth plan across brands and markets, initially focused on the UK and US. Build and scale affiliate programmes across networks, content publishers, cashback, voucher, loyalty and student partners. Develop partner plans covering recruitment, activation, promotional opportunities and commission structures. Build strong relationships with priority networks and publishers and maintain a strong understanding of the UK and US affiliate landscape. Evaluate partner incrementality, particularly across voucher and cashback partners, to understand genuine new customer acquisition versus existing demand capture. Negotiate commissions, paid placements, media packages and value-add opportunities against clear commercial targets. Develop differentiated affiliate strategies by brand, market, customer and commercial opportunity. Identify new publishers, content partners and market opportunities that can deliver profitable incremental growth. Own affiliate budgets, performance reporting and partner investment decisions, identifying what should be scaled, optimised, renegotiated or stopped. CRMOwn the CRM strategy and roadmap across brands and markets, aligned with customer behaviour, trading priorities and commercial targets. Set lifecycle priorities across onboarding, first-to-second order, cross-sell, retention, win-back, loyalty and VIP customers. Define segmentation, personalisation, contact frequency and promotional strategies. Own the CRM agency relationship, setting priorities, briefs and performance expectations and holding the agency accountable for results. Manage the CRM campaign calendar across brands, ensuring activity aligns with trading and product priorities. Build a structured testing and optimisation roadmap across audiences, journeys, content, offers, timing and cadence. Use customer and campaign data to identify opportunities to improve repeat purchase, customer lifetime value and CRM contribution. Ensure performance is measured against relevant commercial and customer metrics, turning insights into clear actions. Identify opportunities to improve customer data, tracking, automation and CRM technology. Own CRM budgets and performance reporting, providing clear recommendations to senior stakeholders.
What you’ll bring4–6 years' experience in affiliate marketing, ecommerce growth, digital partnerships or a similar commercial role. Proven experience building and scaling affiliate programmes across the UK and US. Strong working knowledge of leading affiliate networks and publisher ecosystems, including content, cashback, voucher, loyalty and student partners. Strong commercial understanding of affiliate performance, including commissions, discount costs, placement fees, returns, CPA, ROAS and new versus existing customer contribution. Proven experience negotiating commercial terms, commissions and paid placements to drive profitable growth. Ability to develop and adapt affiliate strategies across multiple brands, markets and customer segments. Strong understanding of CRM and lifecycle marketing, with experience owning strategy, priorities, testing and performance in an agency-led model. Working knowledge of Klaviyo or a comparable CRM platform. Strong analytical, commercial, communication and relationship-management skills. Experience within fashion, retail or a multi-brand ecommerce environment is desirable. A hands-on, commercially driven approach with the ability to operate independently and challenge performance when required.
Success in the Role Success will be measured by the ability to:Grow affiliate revenue and profitable new customer acquisition across priority markets. Build a strong, high-quality publisher and partner portfolio. Improve affiliate incrementality and commercial efficiency. Increase CRM contribution, repeat purchase and customer lifetime value. Deliver a clear and effective testing roadmap across affiliate and CRM. Hold external partners and agencies accountable for measurable commercial results. Identify and act on opportunities that drive profitable growth across the SUMWON STUDIOS portfolio.
What we'll bring25 days annual leave, increasing to 30 days after your first year30% employee discount across SUMWON STUDIOS brands Ongoing learning and development opportunities Company social events The opportunity to work with a high-performing team building brands at global scale
Why Join Us? This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.