Overview of the role

The Performance Marketing Manager is responsible for driving online visibility and patient acquisition through effective SEO strategies, paid campaigns, and website optimization. This role requires a strong analytical mindset and the ability to manage and optimize digital marketing initiatives.

What you will do

• Develop and implement effective SEO strategies to improve organic search rankings.
• Plan, execute, and optimize paid digital campaigns across various channels (e.g., Google Ads, Facebook Ads, etc…).
• Conduct keyword research to optimize website content and drive relevant traffic.
• Monitor and analyze ad performance, providing regular reports and actionable insights.
• Collaborate with cross-functional teams to ensure alignment of performance marketing efforts with overall strategy.

Skills

Required skills to be successful

• SEO and SEM expertise
• Audience segmentations
• Paid campaign management
• Keyword, website and campaign optimization
• Data analysis and reporting
• Strong analytical and problem-solving skills
• Detail-oriented with a focus on ROI
• Growth oriented mindset
• Excellent communication and collaboration abilities
• Proactive and results-driven mindset

What qualifies you for the role

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 5-7 years of experience in performance marketing, including SEO and paid campaigns.
• Experience in the healthcare or medical industry is a must.
• Strong analytical skills with experience using tools like Google or Adobe Analytics, etc.
• Proven ability to achieve ROI targets whilst managing budgets efficiently.