Job Summary: As a Sales and Marketing Specialist, you will be responsible for driving sales growth and implementing marketing strategies to promote our products or services. You will collaborate closely with sales teams, marketing departments, and external partners to achieve business objectives.

Key Responsibilities:

1. Sales Support:

• Work closely with sales teams to develop and implement effective sales strategies.
• Provide sales support through lead generation, prospecting, and customer relationship management.
• Assist in preparing proposals, presentations, and sales contracts.

1. Marketing Campaigns:

• Plan and execute marketing campaigns that align with sales objectives and target market segments.
• Coordinate digital marketing efforts, including email campaigns, social media, and online advertising.
• Monitor campaign performance and analyze results to optimize future marketing initiatives.

1. Market Analysis:

• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze customer insights, preferences, and behavior to refine marketing strategies.
• Stay updated on industry developments and adjust strategies accordingly.

1. Collaboration and Communication:

• Collaborate with cross-functional teams including sales, product development, and operations.
• Communicate marketing plans, campaign results, and strategic recommendations to stakeholders.
• Build relationships with external partners and agencies to support marketing activities.

1. Brand Management:

• Support brand development and management initiatives to maintain brand consistency and integrity.
• Ensure marketing materials and communications adhere to brand guidelines.

1. Metrics and Reporting:

• Track and report on key performance indicators (KPIs) related to sales and marketing efforts.
• Prepare regular reports and presentations for management to evaluate campaign effectiveness and ROI.

Skills

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Proven experience (typically 2-4 years) in sales support, marketing, or a similar role.
• Strong understanding of sales and marketing principles and practices.
• Experience with digital marketing tools and techniques (e.g., SEO, SEM, social media platforms).
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in Microsoft Office Suite and marketing software (e.g., CRM systems, Google Analytics).
• Ability to manage multiple projects and prioritize tasks effectively in a dynamic environment.
• Team player with the ability to work collaboratively and independently as needed.